Wednesday 27 March 2013

Breaking news from Brand Republic - JWT India, the Telegraph, Dentsu, Thomas Cook, Nesquik

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Latest news
JWT India fires team behind controversial Ford ads
JWT India fires team behind controversial Ford ads
by Jeremy Lee
26 March 2013, 03:28PM
The JWT India creative team responsible for a series of print ads featuring images of scantily clad bound and gagged women in the back of a Ford car, has been fired.
Telegraph launches paywall
Telegraph launches paywall
by Gordon MacMillan
26 March 2013, 05:40PM
Telegraph Media Group has introduced a metered paywall for its website for the Daily Telegraph and Sunday Telegraph, joining the FT and The Times as major British newspapers asking readers to pay for their content.
Dentsu completes £3.2bn takeover of Aegis Group
Dentsu completes £3.2bn takeover of Aegis Group
by Maisie McCabe
27 March 2013, 09:31AM
Dentsu's £3.2bn takeover of Aegis Group has gone through, resulting in Jerry Buhlmann, the head of Aegis, taking on the additional role of chief executive of the Dentsu Aegis Network, with responsibility for all operations outside of Japan.
Embattled Thomas Cook calls ad review
Embattled Thomas Cook calls ad review
by Staff
27 March 2013, 09:09AM
Thomas Cook, the crisis-hit tour operator, is reviewing its ad account as it struggles to settle on a marketing strategy to revive its fortunes.
Nesquik chocolate milkshake TV ad escapes ban
Nesquik chocolate milkshake TV ad escapes ban
by John Reynolds
27 March 2013, 09:26AM
Nestlé-owned Nesquik has won a battle not to have one of its TV ads banned, after the advertising watchdog ruled the ad did not encourage children to undertake poor eating habits.
Warburtons appoints PepsiCo marketer Neil Campbell as managing director
Warburtons appoints PepsiCo marketer Neil Campbell as managing director
by John Reynolds
26 March 2013, 02:45PM
Warburtons has ended its nine-month search for a managing director by appointing Neil Campbell, the PepsiCo executive responsible for Gary Lineker's Walkers advertising campaign.
OMD UK consolidates £2m lifeboat account
OMD UK consolidates £2m lifeboat account
by Louise Ridley
27 March 2013, 09:25AM
OMD UK has won the above-the-line media planning and buying account for the Royal National Lifeboat Institution (RNLI) after a three-way pitch.
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Also in the news
Q&A with LTA commercial head Lawrence Robertson
by John Reynolds, 27 March 2013, 08:30AM
Carlsberg launches £10m campaign for Somersby
by James Swift, 26 March 2013, 12:02PM
Richard Pinder launches The House Worldwide
by Ian Darby, 26 March 2013, 12:19PM
Channel 4 partners with TalkSport for Grand National campaign
by Louise Ridley, 26 March 2013, 11:56AM
Starbucks claims new ground in coffee-chain wars with espresso launch
by John Reynolds, 26 March 2013, 10:52AM
Lager brand Kestrel calls in LightBrigade amid major revival effort
by John Owens, 26 March 2013, 09:20AM
Yahoo snaps up mobile app Summly
by Gordon MacMillan, 26 March 2013, 09:21AM
Opinion
Helen Edwards: Ideating key drivers... and the pitfalls of marketing jargon
Helen Edwards: Ideating key drivers... and the pitfalls of marketing jargon
by Helen Edwards
27 March 2013, 08:00AM
Marketers must ditch the buzzwords and jargon and start to speak in plain English if they want to continue to talk to brands about achieving 'clarity'.
A change of approach and a fresh start for Marketing
A change of approach and a fresh start for Marketing
by Claire Beale
27 March 2013, 08:00AM
This should feel momentous: the last-ever weekly printed Marketing. From now on, we're starting work on a new monthly magazine that will be more informative, more provocative and more beautiful.
Tuning Out: Why brands need to disconnect and embrace the new simplicity
Tuning Out: Why brands need to disconnect and embrace the new simplicity
by Nicola Kemp
26 March 2013, 01:00PM
From the pure colour palettes and clean lines of the Spring/Summer 2014 catwalk collections to the advent of 'slow technology', consumers are starting to embrace a new age of simplicity.
Intelligence
Brand barometer: Social media perfomance of Andrex
Brand barometer: Social media perfomance of Andrex
by
27 March 2013, 08:00AM
A look at the performance of Andrex in social media over the past four months.
School Reports 2013: ZenithOptimedia
School Reports 2013: ZenithOptimedia
by
25 March 2013, 08:00AM
Score: 4 Last year: 7 By any standards, ZenithOptimedia s 2012 was not a vintage year. Accounts tumbled like skittles in the alley in the backroom of a pub. Among these were the 40 million B Q, 20 million Associated British Foods and 5milli...
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