| Latest news | |  | | | | | A Pepsi Max ad, created by TBWA\Chiat\Day, is this week's most-shared ad, which features disguised Nascar driver Jeff Gordon taking an unsuspecting car salesman on a test drive. | | |  | | | | | Puma has launched a major brand proposition using the strapline 'Worn My Way', urging consumers to "capture their individuality". | | |  | | | | | Karmarama has been appointed as the creative agency for Clydesdale Bank, following a competitive pitch. | | |  | | | | | EDF Energy has renewed its sponsorship of The British Paralympic Association (BPA) up until the Rio Olympics in 2016. | | |  | | | | | Barry M, the cosmetics company, is to launch a 2013 ad campaign to promote its new 'Lash Vegas' mascara, which aims to distances the brand from the "serious and formulaic" ads of its competitors. | | |  | | | | | Karma Communications appoints Proximity's Caitlin Ryan as group executive creative director and Bauer Media hires Mark Hardy as digital director, in this week's round-up of people moves across advertising, marketing, media and PR. | | |  | | | | | Trinity Mirror has pledged £8m-worth of digital investments in 2013, following a "difficult" trading year in which advertising revenues fell 10.4% and circulation revenues tumbled 7.9%. | | | | | Promotion: Smile. The all new Flickr iPhone app is here | 
| Now you can capture, share and discover more with the updated Flickr app for iPhone and iPod touch | | | | | | Opinion | |  | | | | | In the few weeks that I've been sitting in this editor's chair, the most insistent (and frustrating) topic of conversation with marketers has been the disconnect between marketing and the boardroom. | | |  | | | | | Many marketers fear private-equity backers; however, despite often very different approaches, both parties have the same goal - the strongest possible brand. | | |  | | | | | For the Cabinet Office to conjure up a new agency - "Abbot Mead Vickers DDB" - in the list of shops to make it on to the Government's creative roster marked just another cock-up in the whole sorry and muddle-strewn process. | | |  | | | | | "I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem. | | |  | | | | | Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be... | | |  | | | | | E.ON's latest campaign focuses on loyalty, as the energy firm shuns aggressive acquisition tactics. | | |  | | | | | A frenzy of project briefings, revenue meetings, secret pitch missions and internet trawls, balanced with office gossip, Cheese Club and plenty of tea rounds - that pretty much sums up my "typical" week (if there is such a thing). | | |  | | | | | The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes. | | | | | Intelligence | |  | | | | | Screwfix is the most prominent, with Wickes in second place. | | |  | | | | | The lingerie brand has set its sights on growth, writes Kim Benjamin. | | | | | | | Latest jobs | | | Head of Media Analysis | | Recruiter GoodEgg Digital | | Salary £60-90k + subtantial bonus and benefits | | Location Manchester | | | | | Senior Account Manager | | Recruiter I am Recruitment | | Salary Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols). | | Location Central London - Oxford Street on your doorstep | | | Account Director | | Recruiter Blue Skies Marketing Recruitment | | Salary £37000 to £40000 per annum | | Location Ascot | | |  | | |
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