| | | | Times paywall drastically hits reach as it sinks below Indy and Standard | | 20 March 2013, 12:34PM |  The Times has seen its readership fall way below of its rivals, according to the latest National Readership Survey’s PADD report covering January to December 2012.
The survey found that The Times is now read by fewer people than any other general quality newspaper brand. It has a combined print and digital readership of 5,506,000. That puts it along way behind the The Guardian, Telegraph and even the Independent and the London Evening Standard.
| | | | 'If it bleeds it leads' is not so true when it comes to social media | | 20 March 2013, 10:56AM |  In a reverse to the long established journalistic tenet that “if it bleeds it leads” it appears that when it comes to social media we’d rather smile and share.
It is as if the “and finally” fluffy story at the end of television news is the one that dictates our sharing habits when it comes to social networks and other forms of online communication. This probably explains how cats have come to dominate the web.
| | | | Social Brands need to avoid being a one-night stand | | 20 March 2013, 9:46AM |  We concluded our Social Brands series with the assertion that the marketers who understand how to add value to people’s lives are best placed to build enduring relationships with communities.
As with many aspects of marketing, this may seem like a statement of the obvious, but many marketers still struggle to turn this common sense into pounds and pennies.
| | | | Popbitch seeks funding for full colour magazine-style tablet edition | | 19 March 2013, 4:35PM | 
Celebrity gossip and pop-culture newsletter Popbitch is finally seeking to give itself a digital makeover as it seeks £25,000 of funding through Kickstarter to launch a tablet edition. The gossip newsletter, which is emailed to 400,000 people each week, has been entertaining the world for more than 13 years.
| | | | Agencies shoot down Sorrell's take on Twitter | | 19 March 2013, 1:38PM | | he belief of WPP's chief executive Martin Sorrell that Twitter is more a PR medium for brands, rather than an advertising opportunity, has been widely shot down by rival agencies and social media practitioners | | | | | | | The Washington Post to launch a metered paywall this summer | | 19 March 2013, 11:44AM |  The Washington Post is to follow The New York Times and erect a metered paywall this summer.
The move to a paywall future will likely give newspapers struggling for survival around the world pause for thought, particularly in the UK. In November, the Telegraph introduced a metered paywall strategy for overseas users.
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