Wednesday 13 March 2013

Digital AM - Sky Sports, Microsoft, Thomas Cook, Betfair, SXSW

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Sky Sports offers Grand Prix tickets in Twitter quiz
Sky Sports offers Grand Prix tickets in Twitter quiz
by Echomo Efeyini
13 March 2013, 11:02AM
Sky Sports has launched a £5m campaign, including a Twitter competition that offers the chance to win tickets to next year's Australian Grand Prix, to promote its Formula 1 coverage.
Microsoft board 'does not care' about number of Facebook likes
Microsoft board 'does not care' about number of Facebook likes
by Matthew Chapman
13 March 2013, 08:00AM
Philippa Snare, Microsoft UK's chief marketing officer, has claimed the company's senior management does not care about the number of Facebook "likes" it gets.
Thomas Cook calls digital pitch
Thomas Cook calls digital pitch
by Ian Darby
13 March 2013, 11:21AM
Thomas Cook has approached agencies ahead of a pitch for its digital business.
Betfair makes deep cuts to PR team
Betfair makes deep cuts to PR team
by John Owens
13 March 2013, 09:15AM
Betfair's head of corporate comms is set to leave as the betting exchange makes deep cuts to its PR team.
Digital just got real in SXSW for IPA's Nigel Gwilliam
Digital just got real in SXSW for IPA's Nigel Gwilliam
by Opinion
12 March 2013, 02:34PM
Nigel Gwilliam, the IPA's digital consultant, has been let loose in the 28 degree heat of Austin, Texas, where among 25,000 delegates at the annual tech-geek festival South by Southwest Interactive (SXSW), he's already talking about godlike power and...
Telegraph's chief executive Murdoch MacLennan outlines restructure
Telegraph's chief executive Murdoch MacLennan outlines restructure
by Staff
12 March 2013, 05:04PM
Murdoch MacLennan, chief executive of Telegraph Media Group, yesterday informed staff about the company's restructure, in a letter and later on the company's intranet system, which included details about the loss of 80 "mostly print-based" editorial ...
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?
We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant free registration
 
Also in the news
Sony Mobile calls UK advertising review
by Sara Kimberley, 12 March 2013, 10:38AM
Old Spice gets a wolfdog for marketing director in new YouTube ad
by Gordon MacMillan, 12 March 2013, 10:41AM
PeerIndex's Azeem Azhar on how brands can harness the power of influence
by Nicola Kemp, 12 March 2013, 10:00AM
French Connection campaign to feature user-created films
by Matthew Chapman, 12 March 2013, 08:00AM
Why brands need a creative presence at SXSW
by Dylan Williams, 11 March 2013, 05:30PM
Bauer Media hires Sony Music strategist Mark Hardy as digital director
by Echomo Efeyini, 11 March 2013, 03:02PM
Latest Blog Entries
Fantasy cars, 3D printing, robots and Google Glass
Alex Miller, 13 March 2013
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Greg Taylor, 13 March 2013
Saatchis finally gets its hands on the Midland Bank
Jeremy Lee, 12 March 2013
THIS TRAIN CALLS AT ALL STATIONS TO NOSTALGIA
Lol and Nat, 12 March 2013
Re-touch to-go
Greg Taylor, 12 March 2013
When you don't know thine own self
Hugh Salmon, 12 March 2013
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