Wednesday, 6 March 2013

Marketing Daily - Quiz time: take our social media exam! Plus Nespresso, Andrex, Thomas Cook, and Coca-Cola

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
Quiz time: take the social media exam #MarketingSME
Rachel Barnes,
06 March 2013
 

Brands: do you know your Facebook and Twitter from your Vine and...

Quiz time: take the social media exam #MarketingSME
 
 
Why long copy makes up for Tesco's Twitter silence
Claire Beale,
06 March 2013
 

I once asked an ad creative to write a couple of paragraphs...

Why long copy makes up for Tesco's Twitter silence
 
 
Nespresso set to drop Hollywood star George Clooney
John Reynolds,
06 March 2013
 

Nestle is to drop George Clooney as the face of its upmarket...

George Clooney: Nespresso ends relationship
 
 
Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong
Helen Edwards,
06 March 2013
 

Far from sparking a national debate, the Andrex 'scrunch or fold' campaign...

Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong
 
 
Thomas Cook axes marketing roles amid major restructure
Alex Brownsell,
06 March 2013
 

Thomas Cook has announced mass redundancies and store closures in the UK...

Thomas Cook: 2500 job cuts
 
 
Coke to air UK anti-obesity ads
John Reynolds,
06 March 2013
 

Coke is running two new TV ad campaigns in the UK that...

Coca-Cola:
 
 
Why brands must act as editors
Nicola Kemp,
06 March 2013
 

Information overload is one of the most-hyped trends of recent times. Nicola...

Why brands must act as editors
 
 
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?

We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant - free registration.

 
Also in the News
 
When trouble brews, marketers ignore social-media at their peril
Gordon MacMillan,
06 March 2013
 
ASA to force estate agents to clean up act over 'hidden' fees
Matthew Chapman,
06 March 2013
 
Paddy Power kicks off Cheltenham Festival ad campaign
Sara Kimberley,
06 March 2013
 
 
 
Blogs
 
 
Is it time to rethink dads?
sue benson
 

For brands targeting families, it's all about mum. We market to her throughout every stage of pregnancy and beyond, ensuring...

 
 
Emirates winning with paint-by-numbers sponsorship
John Reynolds
 

Bumble, Athers and Clive Lloyd should be thankful, it could have been worse. Old Trafford cricket ground could have been...

 
 
Why good design matters
Keith Forbes
 

Mad Men might make great television and it is compulsive viewing for millions, but it's far removed from reality and...

 
 
Champs or chumps? Can an establishment brand like the RAC really be ‘The Motorist’s Champion’?
Jeremy Davies
 

My parents recently had a health emergency befall them on holiday. My Dad was hospitalized for nearly a week, leaving...

 
 
Is this really the end to working from home?
Mark Tomkins, TDA
 

So, Yahoo CEO Marissa Mayer has put the kibosh on working from home. For her, the main reason...

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast)
 
Certain elements of CSR have slipped down marketing and sustainability a...
 
 
New Rules for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Reach New Customers and Power Sales With New Google Shopping (Expert Reports)
 
In 2012, Google announced the end of its free Google Product Search prog...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
 
 
Jobs of the Week

Marketing Director, SPE Resourcing £65,000 + Package, Oxfordshire/Wiltshire/Berkshire/Hampshire

CRM Campaign Execution Manager, Barclays competitive salary plus excellent benefits, Coventry

Brand Manager, The Glenmorangie Company Competitive Plus Benefits, Edinburgh

PPC Executive | Cool London Agency, Propel £18000 - £23000 per annum, London

Research Manager - Public Affairs/Social Sector, Elizabeth Norman International £30000 - £45000 Per Annum, London

PR Senior Account Director - Technology Clients - Top Agency, Digital Gurus £50 - £65 per annum + plus benefits, London

Business Development and Marketing Executive, Better Placed Recruitment £18000 - £20000 per annum, North West England

Insight Analyst / Advertising Analyst, Elizabeth Norman International Competitve, London

Traffic Manager, Source £30000 - £35000 per day, London

Junior to Mid Level Designer - up to £27k - PR Agency, Nakama up to £27k, dependent on experience, London

Search More Jobs
 
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