| Latest news | |  | | | | | Albion has picked up the £10 million advertising account for the internet-connected TV platform YouView. | | |  | | | | | Direct Line Group is reviewing its £50 million media planning and buying business following the spin-off from the Royal Bank of Scotland last year. | | |  | | | | | Arena Media has lost the £12 million Thomas Cook media planning and buying business to Aegis Media's Carat Manchester without a pitch. | | |  | | | | | Vodafone is to end its sponsorship of the McLaren Formula 1 team at the end of this season and develop its own marketing platform, after conducting a review of its sponsorship strategy. | | |  | | | | | Twitter has been focusing heavily recently on improving what it can do for advertisers. We had the introduction of the Twitter ads API last month, which has been called "a game changer for advertisers" by some, and now it has announced changes to its... | | |  | | | | | The increasing drift to digital and a "soft" economy contributed to an overall decline in billings for the top 100 creative agencies and top 50 media agencies during 2012. | | |  | | | | | Karma Communications Group, the owner of Karmarama, has appointed Proximity's Caitlin Ryan as the group executive creative director. | | |  | | | | | Grey London has appointed Wayne Brown, the managing director of Glue Isobar, to the same role at its joint venture Grey Possible. | | |  | | | | | Two topics dominated media talk around Charlotte Street last week: the exit of Alex Altman as the chief executive of Initiative and whether Tesco might be preparing to review its 20-plus-year relationship with the Interpublic agency. | | | | | Promotion: Smile. The all new Flickr iPhone app is here | 
| Now you can capture, share and discover more with the updated Flickr app for iPhone and iPod touch | | | | | | Opinion | |  | | | | | In the few weeks that I've been sitting in this editor's chair, the most insistent (and frustrating) topic of conversation with marketers has been the disconnect between marketing and the boardroom. | | |  | | | | | Many marketers fear private-equity backers; however, despite often very different approaches, both parties have the same goal - the strongest possible brand. | | |  | | | | | For the Cabinet Office to conjure up a new agency - "Abbot Mead Vickers DDB" - in the list of shops to make it on to the Government's creative roster marked just another cock-up in the whole sorry and muddle-strewn process. | | |  | | | | | "I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem. | | |  | | | | | Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be... | | |  | | | | | E.ON's latest campaign focuses on loyalty, as the energy firm shuns aggressive acquisition tactics. | | |  | | | | | Remember the kerfuffle about the company selling deeply offensive T-shirts on Amazon? They had horrible slogans such as "Keep calm and rape a lot" and "Keep calm and choke her". People were rightly upset that Amazon was selling these things and deman... | | |  | | | | | DraftFCB has received the Interpublic shock treatment. Last year, the holding company attempted to resuscitate the sister ad network McCann Worldwide, replacing the ousted chief executive, Nick Brien, with a PR man, Harris Diamond. Now, DraftFCB s... | | | | | Intelligence | |  | | | | | The lingerie brand has set its sights on growth, writes Kim Benjamin. | | |  | | | | | The warehouse space, with its mismatched couches and waffles on the counter, helps foster collaboration. Or at least that's what the Swedes tell Paul Malmstrom. | | | | | | | Latest jobs | | | Head of Media Analysis | | Recruiter GoodEgg Digital | | Salary £60-90k + subtantial bonus and benefits | | Location Manchester | | | Senior Account Manager | | Recruiter I am Recruitment | | Salary Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols). | | Location Central London - Oxford Street on your doorstep | | | | |  | | |
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