The Wall > Twitter at seven - Seven of its biggest 140 character moments

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Official BBC Weather Twitter account is hacked by pro-Assad supporters 21 March 2013, 2:58PM Looks like the official BBC Weather account on Twitter has been hacked. It appears to be another attack by pro-Bashar al-Assad supporters who have hit another Western media Twitter account. A message has been posted claiming that the “Syrian Electronic Army Was Here via @Official_SEA #SEA #Syria“. Advertising on the world's most popular website: What You Need to Know About Facebook Exchange 21 March 2013, 12:50PM Facebook Exchange (FBX) was publicly released in September 2012. Although still in its infancy, it's an advertising option that's becoming an increasingly important marketing capability, so much so that AOL is now looking to join in the fun. But how, exactly, does FBX work? And how can marketers make the most of its opportunities? Twitter at seven - Seven of its biggest 140 character moments 21 March 2013, 11:51AM With more than 400 million tweets sent each day and growing fast, its top 10 users, led by Justin Bieber and Lady Gaga, have more than 275 million followers alone. It has worked itself so seamlessly into our lives that now no major event seems to take place without there being some kind of Twitter element, from celebrity break-ups to the Chancellor of the Exchequer and the budget. The future of marketing and mobile: 4G and beyond 21 March 2013, 10:55AM It was hard to miss the UK's recent 4G spectrum auction, particularly once the bids were in and the value of the auction fell over £1bn below initial government estimates. Perhaps this points to a realisation at the mobile network operators that 4G does not present the scale of commercial opportunity that they had once hoped. So what opportunities will exist for marketers when 4G becomes available to customers of all the major networks? Labour wins the 2013 Budget Twitter hashtag battle 20 March 2013, 6:41PM Labour won the 2013 Budget Twitter battle, with its hashtag #downgradedchancellor. The Labour hashtag was mentioned around 6,000 times during budget day - three times more than the Government's #aspiratonnation. Ed Miliband used #downgradedchancellor as a jibe against the Chancellor of the Exchequer, George Osborne, who chose Wednesday to join Twitter. By George the chancellor has arrived: here's a few tips for political tweeters 20 March 2013, 1:02PM So George Osborne (@george_osborne) has chosen budget day to reach for his virtual tin hat and join the legion of tweeting politicians. The twitterverse can be an unforgiving place for politicians. Ask Ed Balls who back in 2011 tweeted his own name (presumably while searching for tweets about himself). Although his Twitter skills have since improved that’s probably his most tweeted post with 6,000 tweets two years on. Times paywall drastically hits reach as it sinks below Indy and Standard 20 March 2013, 12:34PM The Times has seen its readership fall way below that of its rivals, according to the latest National Readership Survey’s PADD report covering January to December 2012. The survey found that The Times is now read by fewer people than any other general quality newspaper brand. It has a combined print and digital readership of 5,506,000. That puts it along way behind the The Guardian, Telegraph and even the Independent and the London Evening Standard. 'If it bleeds it leads' is not so true when it comes to social media 20 March 2013, 10:56AM In a reverse to the long established journalistic tenet that “if it bleeds it leads” it appears that when it comes to social media we’d rather smile and share. It is as if the “and finally” fluffy story at the end of television news is the one that dictates our sharing habits when it comes to social networks and other forms of online communication. This probably explains how cats have come to dominate the web. Social Brands need to avoid being a one-night stand 20 March 2013, 9:46AM We concluded our Social Brands series with the assertion that the marketers who understand how to add value to people’s lives are best placed to build enduring relationships with communities. As with many aspects of marketing, this may seem like a statement of the obvious, but many marketers still struggle to turn this common sense into pounds and pennies. Popbitch seeks funding for full colour magazine-style tablet edition 19 March 2013, 4:35PM Celebrity gossip and pop-culture newsletter Popbitch is finally seeking to give itself a digital makeover as it seeks £25,000 of funding through Kickstarter to launch a tablet edition. The gossip newsletter, which is emailed to 400,000 people each week, has been entertaining the world for more than 13 years. BR Insight Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast) In an age where social media and brand image are irrevocably linked, org... Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast) Certain elements of CSR have slipped down marketing and sustainability a... The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports) With UK consumers spending an average of £1,083 a year online, int... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... Multiple Digital Touch Points: One Voice (Webcast) Powering a consistent brand message across a multichannel campaign calls... SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports) This hard-hitting expert report forms the final chapter of our 2-part SE... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders