| The future of retail is mobile | | 18 March 2013, 1:54PM |  I was a little taken aback by the lack of mobile hype at this year's South by South West conference in Texas. Reading the tweets from last year, it seemed that mobile was the topic on everybody’s lips. While there are numerous mobile talks and panels taking place, it almost seems like it is being downplayed. Perhaps that’s because mobile isn’t shiny anymore, it’s the norm.
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| A short guide to content marketing and why you need it | | 18 March 2013, 9:40AM |  With many people talking about Content Marketing and how leading brands are harnessing its power, the question many of us will be asking ourselves, or our marketing department is, “Does our business really need Content Marketing?" Well, if your customers use the internet, the short answer is a firm yes and probably sooner than you think.
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| SXSW - Brands need to avoid the digital temptation: don't try to do too much | | 15 March 2013, 1:00PM |  Sunday at South By South West (SXSW) left me with one overriding thought more than any other; the next five years will require brands to fight temptation.
Chris Risdon of Adaptive Path set the scene with some great examples of the burgeoning range of products sold not as tools for you but as a means to change your life. From Nike Fuel to connected toothbrushes and in checkout charity donations, the power and potential of ‘persuasive technology’ was clear.
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| The future of International SEO | | 15 March 2013, 12:00PM |  The World Wide Web is now allowing special characters in URLs which means crawlers now have a stronger signal to localize queries right down to regional dialects.
It is a sizable change to the WWW language landscape given that historically coding has been based on English Latin characters.
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| Ready your brand for the next industrial revolution: 4 things to consider when it comes to 3D printing | | 15 March 2013, 11:45AM |  Something weird has happened to the agency folk at SXSW. No one seems to notice the deep irony that we are all here to discuss interactivity and all things digital yet all we seem to be talking about is making stuff in the real world. Out of atoms not bits. From bar to bar, coffee house to coffee house, the words on everyone's lips are 3D printing, maker culture and hardware as the new software.
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| Facebook working on bringing in hashtags to graph search | | 15 March 2013, 9:47AM | 
The hashtag is one of the most identifiable features of Twitter, organically produced by users to bring together information on the same topics. It has now become a key part of the service, with news stories, advertising campaigns and live tweeting all being based around it, and it looks like Facebook wants a piece of the action.
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| The future of real time bidding lies with improving the advertising experience | | 15 March 2013, 9:30AM | 
Since its emergence in 2010, Real Time Bidding (RTB) has been one of the most over-hyped technologies in advertising. I wrote an article last year where I talked about RTB actually being a huge disappointment and this struck a chord with a number of advertisers that we've spoken with who can't see what all the fuss is about.
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| No picture better captures the technological change of the last few years than these two contrasting images | | 15 March 2013, 9:27AM |  As thousands gathered in St Peter’s Square on Wednesday evening as we all heard the news of Pope Francis one thing was remarked upon by many.
It was the silver flashes of camera phone cameras and tablet computers being held aloft as digital imagery captured the moment and flashed it on social networks around the world. I posted this picture of people waving their iPads in the air as they used them as cameras.
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