Latest news | | | | | | Carphone Warehouse has won government approval for a major CSR initiative that aims to give all 11-year-olds access to tablet computers. | | | | | | | The chief executive of social-media analytics firm PeerIndex has accused Facebook of 'trivialising' social engagement in a drive to maximise profits. | | | | | | | French Connection is looking to boost its multichannel credentials with a global campaign featuring user-created films. | | | | | | | Yahoo, the US internet company, has signed an estimated high six-figure deal to sponsor this summer's Wireless Festival as part of a three-month run of gigs in Europe and the US. | | | | | | | HSBC is gearing up to run a major global marketing campaign around its 150th anniversary in 2015. | | | | | | | Innocent Drinks co-founder Richard Reed is leading a project to deliver the UK's biggest outdoor art exhibition, with both famous and unknown works displayed on thousands of poster sites. | | | | Promotion: Smile. The all new Flickr iPhone app is here | | Now you can capture, share and discover more with the updated Flickr app for iPhone and iPod touch | | | | Opinion | | | | | | For the Cabinet Office to conjure up a new agency - "Abbot Mead Vickers DDB" - in the list of shops to make it on to the Government's creative roster marked just another cock-up in the whole sorry and muddle-strewn process. | | | | | | | "I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem. | | | | | | | I once asked an ad creative to write a couple of paragraphs about a piece of work he was very proud of. We needed a pithy summary of the ad: 200-odd words, maybe less. And we needed our couple of paragraphs within 48 hours: a luxurious amount of time... | | | | | | | Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be... | | | | | | | Far from sparking a national debate, the Andrex 'scrunch or fold' campaign appears to have united - and perplexed - most observers. | | | | | | | Scepticism persists, despite Channel 4 and several brands hailing the success of their recent TV work. | | | | | | | Heritage ads and TV programmes and features about the past seem to be increasingly common. But is retreating to nostalgia the last refuge for a brand in trouble or a sensible strategy in uncertain times? As I fruitlessly point out every three mont... | | | | | | | My favourite conference is one I never go to. It s called Strata and it s about, basically, the intersection of business and "big data". I like it because it seems to be the moment when a lot of very clever data people realise they need to communic... | | | | Intelligence | | | | | | Brands need to do more to embrace social media across their business functions, writes David Benady. | | | | | | | Herbal Essences is the most prominent, with Head & Shoulders in second place. | | | | | | Latest jobs | | Head of Media Analysis | Recruiter GoodEgg Digital | Salary £60-90k + subtantial bonus and benefits | Location Manchester | | Senior Account Manager | Recruiter I am Recruitment | Salary Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols). | Location Central London - Oxford Street on your doorstep | | Creative Team | Recruiter Blue Skies Marketing Recruitment | Salary £35000 to £450000 per annum | Location London | | | | | | | |
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