Tuesday 12 March 2013

Breaking news from Brand Republic - Carphone Warehouse, PeerIndex, French Connection, Yahoo, HSBC

 
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Latest news
 
Carphone Warehouse given government go-ahead for 'Tablets for Schools' drive  
Carphone Warehouse given government go-ahead for 'Tablets for Schools' drive
by Matthew Chapman
12 March 2013, 08:00AM
 
Carphone Warehouse has won government approval for a major CSR initiative that aims to give all 11-year-olds access to tablet computers.
 
PeerIndex boss slams Facebook's 'trivialising' of social engagement  
PeerIndex boss slams Facebook's 'trivialising' of social engagement
by Nicola Kemp
12 March 2013, 08:00AM
 
The chief executive of social-media analytics firm PeerIndex has accused Facebook of 'trivialising' social engagement in a drive to maximise profits.
 
French Connection campaign to feature user-created films  
French Connection campaign to feature user-created films
by Matthew Chapman
12 March 2013, 08:00AM
 
French Connection is looking to boost its multichannel credentials with a global campaign featuring user-created films.
 
Yahoo to sponsor Wireless Festival as part of new positioning  
Yahoo to sponsor Wireless Festival as part of new positioning
by Maisie McCabe
12 March 2013, 08:00AM
 
Yahoo, the US internet company, has signed an estimated high six-figure deal to sponsor this summer's Wireless Festival as part of a three-month run of gigs in Europe and the US.
 
HSBC plots global 150th anniversary celebrations  
HSBC plots global 150th anniversary celebrations
by Gemma Charles
12 March 2013, 08:00AM
 
HSBC is gearing up to run a major global marketing campaign around its 150th anniversary in 2015.
 
Innocent Drinks founder plots UK-wide free outdoor art exhibition  
Innocent Drinks founder plots UK-wide free outdoor art exhibition
by John Reynolds
12 March 2013, 08:00AM
 
Innocent Drinks co-founder Richard Reed is leading a project to deliver the UK's biggest outdoor art exhibition, with both famous and unknown works displayed on thousands of poster sites.
 
 
Promotion: Smile. The all new Flickr iPhone app is here
Now you can capture, share and discover more with the updated Flickr app for iPhone and iPod touch
 
Also in the news
 
More Th>n promises customer rewards with 'Feel the love' ad campaign
by Alex Brownsell, 12 March 2013, 08:00AM
 
Why brands need a creative presence at SXSW
by Dylan Williams, 11 March 2013, 05:30PM
 
Bauer Media hires Sony Music strategist Mark Hardy as digital director
by Echomo Efeyini, 11 March 2013, 03:02PM
 
Haygarth and The Village Comms win Organic task
by Maisie McCabe, 11 March 2013, 02:29PM
 
SXSW: Three global visions and visionaries on collaboration
by Richard Exon, founder, Joint, 11 March 2013, 01:01PM
 
Tesco's talking pineapples unveil Price Promise
by Matthew Chapman, 11 March 2013, 12:50PM
 
 
Opinion
 
Scandal of some great agencies ignored by Govt  
Scandal of some great agencies ignored by Govt
by Jeremy Lee
07 March 2013, 08:00AM
 
For the Cabinet Office to conjure up a new agency - "Abbot Mead Vickers DDB" - in the list of shops to make it on to the Government's creative roster marked just another cock-up in the whole sorry and muddle-strewn process.
 
Advertising mustn't be the scapegoat for society's ills  
Advertising mustn't be the scapegoat for society's ills
by Danny Rogers
07 March 2013, 07:00AM
 
"I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem.
 
Why long copy makes up for Tesco's Twitter silence  
Why long copy makes up for Tesco's Twitter silence
by Claire Beale
06 March 2013, 08:00AM
 
I once asked an ad creative to write a couple of paragraphs about a piece of work he was very proud of. We needed a pithy summary of the ad: 200-odd words, maybe less. And we needed our couple of paragraphs within 48 hours: a luxurious amount of time...
 
Product placement on UK TV is not so much a damp squib, more a non-starter  
Product placement on UK TV is not so much a damp squib, more a non-starter
by Arif Durrani
07 March 2013, 08:00AM
 
Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be...
 
Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong  
Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong
by Helen Edwards
06 March 2013, 09:00AM
 
Far from sparking a national debate, the Andrex 'scrunch or fold' campaign appears to have united - and perplexed - most observers.
 
Has product placement failed to make the big impact that many predicted? The Marketing Society Forum  
Has product placement failed to make the big impact that many predicted? The Marketing Society Forum
by
07 March 2013, 08:30AM
 
Scepticism persists, despite Channel 4 and several brands hailing the success of their recent TV work.
 
On the Campaign couch  
On the Campaign couch
by Jeremy Bullmore
07 March 2013, 08:00AM
 
Heritage ads and TV programmes and features about the past seem to be increasingly common. But is retreating to nostalgia the last refuge for a brand in trouble or a sensible strategy in uncertain times? As I fruitlessly point out every three mont...
 
All the big data crunching that brands love turns out to be irrelevant in China  
All the big data crunching that brands love turns out to be irrelevant in China
by Russell Davies
07 March 2013, 08:00AM
 
My favourite conference is one I never go to. It s called Strata and it s about, basically, the intersection of business and "big data". I like it because it seems to be the moment when a lot of very clever data people realise they need to communic...
 
 
Intelligence
 
The five rules of social media management  
The five rules of social media management
by David Benady
08 March 2013, 10:00AM
 
Brands need to do more to embrace social media across their business functions, writes David Benady.
 
Which shampoo brand is most prominent online? Brand barometer  
Which shampoo brand is most prominent online? Brand barometer
by Gemma Charles
08 March 2013, 08:30AM
 
Herbal Essences is the most prominent, with Head & Shoulders in second place.
 
 
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