marketing your business online: The Wall > How to build the perfect tweet

Wednesday, 13 March 2013

The Wall > How to build the perfect tweet

How to build the perfect tweet [Infographic]

13 March 2013, 4:13PM

We’ve written quite a bit on The Wall about how to improve your tweets. We’ve looked at everything from where is the best place in a tweet to place a link as well as how to get more clicks out of your tweets by identifying factors that tend to lead to higher click-through rates on tweeted links.

USA Today leads British papers when it comes to Twitter

13 March 2013, 3:56PM

USA Today underwent a major 30th anniversary redesign late last year and one of the things it introduced was Twitter bylines for staff.

It is still one of the very few papers to user Twitter bylines and I’m always really surprised that other papers haven’t followed suit.

Republicans turn to Silicon Valley to counter Obama digital supremacy

13 March 2013, 1:23PM

The Republican National Committee is scouring Silicon Valley in an attempt to find top talent to hire as its new Chief Technology Officer, in a clear attempt to challenge the digital supremacy of President Obama and the Democrat Party.

Twitter is far more liberal than the real world, says study

13 March 2013, 12:35PM

If you came to this story via Twitter then you are probably a liberal. That’s according to a new study that found the reaction on Twitter to major political events and policy decisions is often very different to the reaction in the wider world.

'Ask any start-up - advertising has an image problem.'

13 March 2013, 12:00PM

Walking through the exhibit hall fills me with a strange mix of excitement and despair. There is so much energy and enthusiasm in this huge room of wall to wall start-ups. Each of them has such conviction, such belief that they have the next big thing at their stalls.

Telegraph to cut 80 jobs and create 50 new digital posts in restructure

12 March 2013, 11:59AM

The Telegraph Group is to cut as many as 80 jobs and create 50 new digital ones as part of a major restructure at the paper.

The changes mean a full merger of the Daily and Sunday Telegraph into a seven-day operation.

European visual content marketing trends [infographic]

12 March 2013, 11:27AM

iStockphoto, the content library, has produced an infographic which depicts current image trends across Europe. Among other things, the infographic highlights that over the past year there has been a marked increased in desire amongst customers for localised content, with Europeans leading the way in their demands - more so than their North American and Asian counterparts.

What does the new Facebook News Feed mean for marketers and brands?

12 March 2013, 10:49AM

"Goodbye clutter. Hello bright, beautiful stories."

That's how Facebook has positioned its revamped news feed announced Thursday. Facebook set out to breathe new life into the news feed and give it a cleaner, fresher, more visual appeal and personally I think they've got it spot on.

Old Spice mocks marketing directors in new Wolfdog YouTube film

12 March 2013, 9:44AM

Old Spice pokes some fun at marketing directors in a new YouTube ad that announces the arrival of “Director Wolfdog, Old Spice's new Director of Marketing” and promotes the Old Spice Wild Collection.

SXSW: Facebook Graph Search: next big thing or next big flop?

11 March 2013, 3:33PM

I honestly can’t work out if Facebook's Graph Search is an interesting experiment or something that could actually change the way we search. During a session at SXSW, I enjoyed the fact that the panel opened by asking the attendees to raise their hands if they had used the tool. About half had. That's half of a room full of people who had come explicitly to hear about Graph Search. The second question was even more telling – how many of those who have used it actually found it useful? Less than half again. Not particularly promising.