| Latest news | |  | | | | | Center Parcs has appointed Brothers & Sisters to handle its £5m advertising account. | | |  | | | | | Tesco is buying family restaurant chain Giraffe for £50m in a move that will see it introduce the brand into its stores, according to reports. | | |  | | | | | Shell is acknowledging the poor reputation of garage food with a tongue-in-cheek campaign that promotes Deli2Go, its forecourt food range. | | |  | | | | | Philippa Snare, Microsoft UK's chief marketing officer, has claimed the company's senior management does not care about the number of Facebook "likes" it gets. | | |  | | | | | Accenture, the management consulting giant, is considering a move into cycling sponsorship and is expected to renew its sponsorship as the official technology partner of the RBS 6 Nations rugby tournament. | | |  | | | | | Murdoch MacLennan, chief executive of Telegraph Media Group, yesterday informed staff about the company's restructure, in a letter and later on the company's intranet system, which included details about the loss of 80 "mostly print-based" editorial ... | | |  | | | | | Tracy de Groose, chief executive of Aegis Media's Carat, will be chairperson of this year's annual industry gathering, Media360. | | |  | | | | | A £1bn project to build a lasting Olympic legacy across the UK is hunting for comms help. | | | | | Promotion: Smile. The all new Flickr iPhone app is here | 
| Now you can capture, share and discover more with the updated Flickr app for iPhone and iPod touch | | | | | | Opinion | |  | | | | | For the Cabinet Office to conjure up a new agency - "Abbot Mead Vickers DDB" - in the list of shops to make it on to the Government's creative roster marked just another cock-up in the whole sorry and muddle-strewn process. | | |  | | | | | "I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem. | | |  | | | | | I once asked an ad creative to write a couple of paragraphs about a piece of work he was very proud of. We needed a pithy summary of the ad: 200-odd words, maybe less. And we needed our couple of paragraphs within 48 hours: a luxurious amount of time... | | |  | | | | | Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be... | | |  | | | | | Far from sparking a national debate, the Andrex 'scrunch or fold' campaign appears to have united - and perplexed - most observers. | | |  | | | | | Adherence to marketing and technology best practice is important within an organisation, but cannot be allowed to become a drag on the agility of the business, writes Graham Oakes. | | |  | | | | | In the few weeks that I've been sitting in this editor's chair, the most insistent (and frustrating) topic of conversation with marketers has been the disconnect between marketing and the boardroom. | | |  | | | | | Scepticism persists, despite Channel 4 and several brands hailing the success of their recent TV work. | | | | | Intelligence | |  | | | | | At a time when every consumer has the opportunity to become their own media channel, the concept of social influence has shot to the top of the marketing agenda. | | |  | | | | | Brands need to do more to embrace social media across their business functions, writes David Benady. | | | | | | | Latest jobs | | | Head of Media Analysis | | Recruiter GoodEgg Digital | | Salary £60-90k + subtantial bonus and benefits | | Location Manchester | | | Senior Account Manager | | Recruiter I am Recruitment | | Salary Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols). | | Location Central London - Oxford Street on your doorstep | | | | |  | | |
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