| | | | European visual content marketing trends [infographic] | | 12 March 2013, 11:27AM |  iStockphoto, the content library, has produced an infographic which depicts current image trends across Europe. Among other things, the infographic highlights that over the past year there has been a marked increased in desire amongst customers for localised content, with Europeans leading the way in their demands - more so than their North American and Asian counterparts.
| | | | | | | | | | SXSW: Facebook Graph Search: next big thing or next big flop? | | 11 March 2013, 3:33PM |  I honestly can’t work out if Facebook's Graph Search is an interesting experiment or something that could actually change the way we search. During a session at SXSW, I enjoyed the fact that the panel opened by asking the attendees to raise their hands if they had used the tool. About half had. That's half of a room full of people who had come explicitly to hear about Graph Search. The second question was even more telling – how many of those who have used it actually found it useful? Less than half again. Not particularly promising.
| | | | | | | Why you measure Facebook engagement inaccurately | | 11 March 2013, 11:34AM |  Let's be clear: nobody is measuring their social activity effectively. This may seem like a sweeping statement but understand that this claim is based on a five fundamentals:
1. 'Engagement' is subjective.
| | | | SXSW: A roundup of Day 1 - Making 3D, searching and finding little bits of joy | | 11 March 2013, 10:52AM |  The single biggest thing that people have been talking about is 3D printing. Pettis, the founder of Makerbot, arguably the single company that has done the most to make 3D printing affordable for the masses yesterday revealed a new product. A product that Pettis modestly claims will help bring about a new industrial revolution.
| | | | Mail Online is like "journalism crack" says editor Martin Clarke | | 11 March 2013, 10:12AM |  Martin Clarke, publisher of Mail Online, has described the Daily Mail’s all-conquering website as the “crack cocaine” of journalism.
In an interview with the Financial Times, Clarke said people are addicted to it as he talked about the success of the paper that has beaten The New York Times and The Guardian to become the world’s biggest newspaper online.
| | | | SXSW - a fantastic opportunity for brands but will any take advantage? [infographic] | | 11 March 2013, 9:22AM |  Landing in Austin, Texas, you get the feeling everything about this city is dedicated to SXSW. For a few short weeks the city is transformed into a Mecca for all things film, music and technology, teeming with enthusiasts from across the globe. But there’s also something else in the air, a different kind of invasion is happening, the invasion of the advertisers.
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