Wednesday, 20 March 2013

Digital AM - Facebook, Connect, McDonald's, Popbitch

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Digital AM
Latest news
Facebook rolls out improved targeting for advertisers
Facebook rolls out improved targeting for advertisers
by Gordon MacMillan
20 March 2013, 11:40AM
Facebook has globally rolled out a new targeting feature for marketers called Lookalike Audiences, which allows them to target people like their customers.
Connect hires Alistair Duncan to open London office
Connect hires Alistair Duncan to open London office
by Echomo Efeyini
20 March 2013, 08:31AM
Alistair Duncan, co-founder of Jaguar's global in-house agency Spark44 and former chief executive of MRM Worldwide, has been hired by Midlands-based Connect Advertising and Marketing to establish a London office.
Popbitch plans to launch tablet edition
Popbitch plans to launch tablet edition
by Gordon MacMillan
20 March 2013, 09:27AM
Celebrity gossip and pop-culture newsletter Popbitch is finally seeking to give itself a digital makeover as it seeks funding through Kickstarter to launch a tablet edition.
McDonald's revives Monopoly-theme promotion with digital gaming functionality
McDonald's revives Monopoly-theme promotion with digital gaming functionality
by Alex Brownsell
20 March 2013, 09:45AM
McDonald's is reviving its Monopoly-themed promotion, this time offering customers the chance to win cash and product prizes via mobile devices.
Learning code: Time for us all to recognise the creative value of those 0s and 1s
Learning code: Time for us all to recognise the creative value of those 0s and 1s
by Mel Exon, co-founder of BBH Labs
20 March 2013, 08:00AM
A biography of Beatrix Potter published last century may not sound like it should warrant a mention in a column about technology.
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?
We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant free registration
 
Also in the news
The Sun loses readership crown to Daily Mail
by Arif Durrani, 20 March 2013, 09:06AM
Sky Sports launches on pay-as-you-go Now TV
by Arif Durrani, 19 March 2013, 11:29AM
The Washington Post to launch a metered paywall this summer
by Gordon MacMillan, 19 March 2013, 11:05AM
Audi to provide all new cars with digital radio
by Arif Durrani, 18 March 2013, 12:10PM
WPP invests in dance music company SFX
by Louise Ridley, 18 March 2013, 11:49AM
Latest Blog Entries
Corporate crafting
Greg Taylor, 20 March 2013
Trend spotting in food and drink - new ideas from the IFE show.
Chris Arnold, 20 March 2013
How to Re-Master your Marketing - #thinkbranding2013
Brand Learning, 19 March 2013
It's easier than ever to create compelling mobile advertising
Steffen Krabbenhoft, 19 March 2013
Jumping in bed with the supermarkets - the worst PR move ever?
Hannah Stacey, 19 March 2013
Spend a penny in style
Greg Taylor, 19 March 2013
More Blogs
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BR Insight
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