| | | | 'The Next Big Thing' vs. 'The Laws of Physics' - How Samsung won me over | 06 March 2013, 12:04PM | I had the luxury of a long break in December during which I went to a friend's wedding in the Himalayan foothills. When distracted by the stunning scenery, a light fingered passerby made away with my unattended purse. Luckily it had been emptied of passport and wallet the previous day, so the only real loss was my Smartphone. My pathway to friends, chronicler of past and diarist of the future, irreplaceable extension of my bionic existence – I was crushed. Well…briefly anyway.
| | | | | How to make real-time creativity count | 06 March 2013, 10:00AM | The Super Bowl, the Brit Awards and the Oscars have acted as honeypots for brands seeking to ride the real-time zeitgeist in recent weeks. There has been some truly inspired activity, like the now infamous Oreo tweet during the Super Bowl blackout. But there have been many more half-baked efforts that fail to be embraced by social communities or to add any real value to the brand involved. This can lead to a whole lot of wasted time and energy that does a brand's reputation more harm than good.
| | | Pinterest vs Flickr - the battle for photo dominance | 06 March 2013, 9:26AM | In services like Pinterest, Flickr, and Instagram (not to mention Facebook and Twitter,) photos have become a critical frontier in the battle for web dominance, particularly in the social space. While Instagram is dominating in mobile, an interesting war is raging between Yahoo’s Flickr, and online pinboard Pinterest. They may different style services, but fundamental comparisons can be made, and are very revealing about the directions the web is going in.
| | | How Twitter won the social media battle for journalism | 05 March 2013, 3:44PM | Polis, the journalism think-tank at the LSE, has published an in-depth report looking at the value of social media to journalism, specifically public service broadcasting, and it highlights how Twitter has come to dominate news.
| | | Twitter Kills off TweetDeck apps to focus on the web | 05 March 2013, 2:47PM | In a blog post Twitter has announced that it is to discontinue support for TweetDeck’s trio of non-web apps, TweetDeck for iPhone, Android and AIR, and that afterwards these clients will be pulled from their app stores and stop working shortly after that.
| | | Targeting ads to consumers using new mobile phones | 05 March 2013, 2:28PM | If your business is selling mobile-related products (ringtones, games, apps, accessories and so on), you probably want to reach consumers when they've just bought a new mobile phone. They'll still be excited about what it can do, and are more willing to try new stuff.
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