Wednesday, 6 March 2013

The Wall > Apple meets with Beats as Dr Dre firm plans to rival Spotify in music streaming

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Apple meets with Beats as Dr Dre firm plans to rival Spotify in music streaming
06 March 2013, 3:06PM

SNL'S KENAN THOMPSON WORKS AT BEATS STORE - SOHO New YorkApple has reportedly held talks with Beats Electronics, the headphones firm founded by hip-hop producer Dr Dre and Jimmy Iovine, about its new music streaming service for which it this week raised $60m.

Welcome to Google - a place where they rap and dance
06 March 2013, 2:42PM

Do you remember that time when staff at Spaient Nitro made a promotional rap video that was so awful and took so much flack that the digital agency took it down? Of course you do. The agency, which started trending on Twitter, made the situation worse by deleting every negative comment on Facebook.

'The Next Big Thing' vs. 'The Laws of Physics' - How Samsung won me over
06 March 2013, 12:04PM

The Samsung Galaxy: Samsung Galaxy: smartphone brand doubles UK market shareI had the luxury of a long break in December during which I went to a friend's wedding in the Himalayan foothills.

When distracted by the stunning scenery, a light fingered passerby made away with my unattended purse. Luckily it had been emptied of passport and wallet the previous day, so the only real loss was my Smartphone. My pathway to friends, chronicler of past and diarist of the future, irreplaceable extension of my bionic existence – I was crushed. Well…briefly anyway.

New blogger database to give marketers access to thousands of blogs
06 March 2013, 11:08AM

Bloggerbase - new blog outreach service for marketersA new database of bloggers who have opted in to hear from brands and marketers has been launched. This is undoubtedly a good idea that could have a positive impact for marketers looking to do blogger outreach well.

How to make real-time creativity count
06 March 2013, 10:00AM

The oreo super bowl ad that ran on TwitterThe Super Bowl, the Brit Awards and the Oscars have acted as honeypots for brands seeking to ride the real-time zeitgeist in recent weeks.

There has been some truly inspired activity, like the now infamous Oreo tweet during the Super Bowl blackout. But there have been many more half-baked efforts that fail to be embraced by social communities or to add any real value to the brand involved. This can lead to a whole lot of wasted time and energy that does a brand's reputation more harm than good.

Pinterest vs Flickr - the battle for photo dominance
06 March 2013, 9:26AM

In services like Pinterest, Flickr, and Instagram (not to mention Facebook and Twitter,) photos have become a critical frontier in the battle for web dominance, particularly in the social space.

While Instagram is dominating in mobile, an interesting war is raging between Yahoo’s Flickr, and online pinboard Pinterest. They may different style services, but fundamental comparisons can be made, and are very revealing about the directions the web is going in.

How Twitter won the social media battle for journalism
05 March 2013, 3:44PM

Social media plays key role at new BBC News HQ in LondonPolis, the journalism think-tank at the LSE, has published an in-depth report looking at the value of social media to journalism, specifically public service broadcasting, and it highlights how Twitter has come to dominate news.

Twitter Kills off TweetDeck apps to focus on the web
05 March 2013, 2:47PM

In a blog post Twitter has announced that it is to discontinue support for TweetDeck’s trio of non-web apps, TweetDeck for iPhone, Android and AIR, and that afterwards these clients will be pulled from their app stores and stop working shortly after that.

Targeting ads to consumers using new mobile phones
05 March 2013, 2:28PM

If your business is selling mobile-related products (ringtones, games, apps, accessories and so on), you probably want to reach consumers when they've just bought a new mobile phone. They'll still be excited about what it can do, and are more willing to try new stuff.

Facebook Graph Search and Traditional SEO: Better Together?
05 March 2013, 9:54AM

Recently, Facebook announced its new graph search tool, which allows users to search through interests, locations and recommendations of Friends and connections. While some may be heralding this as a threat to Google or a sign that Facebook will soon dominate in search, it is by no means the end-all and be-all. Marketers should think of graph search as a new tool to better reach their audience - one that needs to be employed with existing SEO practices rather than working in competition.



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