Tuesday 12 March 2013

Marketing Daily - PeerIndex boss slams Facebook's 'trivialising' of social engagement; plus Carphone Warehouse, Innocent Drinks, Old Spice, and French Connection

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
PeerIndex boss slams Facebook's 'trivialising' of social engagement
Nicola Kemp,
12 March 2013
 

The chief executive of social-media analytics firm PeerIndex has accused Facebook of...

Azeem Azhar: Peer-Index chief executive on Facebook
 
 
Govt approves Carphone Warehouse Tablets for Schools drive
Matthew Chapman,
12 March 2013
 

Carphone Warehouse has won government approval for a major CSR initiative that...

Carphone Warehouse: rolling out 'Tablets for Schools' initiative
 
 
Innocent Drinks founder plots UK-wide free outdoor art exhibition
John Reynolds,
12 March 2013
 

Innocent Drinks co-founder Richard Reed is leading a project to deliver the...

Richard Reed: Innocent Drinks co-founder
 
 
Old Spice gets a wolfdog for marketing director in new YouTube ad
Gordon MacMillan,
12 March 2013
 

Old Spice pokes some fun at marketing directors in a YouTube ad...

Old Spice: new marketing director Mr Wolf dog
 
 
French Connection campaign to feature user-created films
Matthew Chapman,
12 March 2013
 

French Connection is looking to boost its multichannel credentials with a global...

French Connection: 'Make a Scene' campaign
 
 
HSBC plots global 150th anniversary celebrations
Gemma Charles,
12 March 2013
 

HSBC is gearing up to run a major global marketing campaign around...

HSBC: recent 'Lemon Grove' ad campaign
 
 
More Th>n promises customer rewards with 'Feel the love' ad campaign
Alex Brownsell,
12 March 2013
 

More Th>n is dropping its Morgan Freeman-impersonating brand character, More Th>n Freeman,...

More Th>n: new 'Feel the love' strapline
 
 
Weetabix backs rebranded chocolate cereal with £1.8m campaign
Echomo Efeyini,
12 March 2013
 

Weetabix has launched a £1.8m TV campaign for the new chocolate variant...

Weetabix: latest TV ad promotes Weetabix with Chocolate variant
 
 
Promotion: Product Labelling Risk Vs Reward: The REAL Story in 2013
Eco-labelling: how to build trust and drive ROI in 2013. Live Brand Republic webcast on 25 March – secure your free place here.

 


 
Also in the News
 
Yahoo to sponsor Wireless Festival as part of new positioning
Maisie McCabe,
12 March 2013
 
Tesco's talking pineapples unveil Price Promise
Matthew Chapman,
11 March 2013
 
Why brands need a creative presence at SXSW
Dylan Williams,
11 March 2013
 
 
 
Blogs
 
 
SXSW â€" a fantastic opportunity for brands but will any take advantage?
Mike Phillips
 

Landing in Austin you get the feeling everything about this city is dedicated to SXSW. For a few short weeks...

 
 
What the new Facebook means to Marketers, Businesses and Users
Paul Frampton
 

"Why can't we have the old Facebook?" "I hate this new Facebook." It never fails to astound me just...

 
 
Mobile World Congress 2013: Not the next big thing, the next big economy
Dominic Sunnebo
 

With the unprecedented pace of change in the mobile industry over the past five years, many of us were expecting...

 
 
Ecosystem Marketing â€" 3 Ways to Thrive in your Natural Environment
Brand Learning
 

This post is provided by Linda Miller, Marketing Excellence Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Is it time to rethink dads?
sue benson
 

For brands targeting families, it's all about mum. We market to her throughout every stage of pregnancy and beyond, ensuring...

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast)
 
Certain elements of CSR have slipped down marketing and sustainability a...
 
 
New Rules for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Reach New Customers and Power Sales With New Google Shopping (Expert Reports)
 
In 2012, Google announced the end of its free Google Product Search prog...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
 
 
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Junior Creative Team, Major Players £25000 - £35000 per annum, Paris

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