marketing your business online: The Wall > Agencies shoot down Sorrell's take on Twitter

Tuesday 19 March 2013

The Wall > Agencies shoot down Sorrell's take on Twitter

Agencies shoot down Sorrell's take on Twitter

19 March 2013, 1:38PM

The belief of WPP's chief executive Martin Sorrell that Twitter is more a PR medium for brands, rather than an advertising opportunity, has been widely shot down by rival agencies and social media practitioners

Vine steps up the pace of fans getting closer to the action in sport

19 March 2013, 12:50PM

The latest fire-storm to light up Twitter is Vine. The ability to post short, six-second blasts of video has been grabbed by Vine early adopters from Dove to London Zoo. So, is it a new silver bullet for the age of on-demand content, driving new conversations with fans, or a here-today-gone-tomorrow flash in the pan? We’ve been thinking about how it can be applied to sport marketing.

The Washington Post to launch a metered paywall this summer

19 March 2013, 11:44AM

The Washington Post is to follow The New York Times and erect a metered paywall this summer.

The move to a paywall future will likely give newspapers struggling for survival around the world pause for thought, particularly in the UK. In November, the Telegraph introduced a metered paywall strategy for overseas users.

Britney Spears is the first to hit 6 Million on third placed Google+

19 March 2013, 10:36AM

Britney Spears has become the first person to hit six million fans on Google+ and her posts are generating hundreds of comments each time. Pop queen rival Lady Gaga is just behind on 5.9 million and closing fast, according to social media tracker Starcount.com.

Pinterest rolls out changes based on crowdsourced ideas from users

19 March 2013, 8:58AM

Pinterest has announced some updates and redesigns to the site that they hope will make the digital notice board easier to user and should make it more useful to brands as well.

Johnnie Walker's Odyssey Voyages into the marketing seas

18 March 2013, 11:43PM

Diageo's Johnnie Walker brand have come up with some very innovative marketing solutions outside of bars and supermarkets to promote their newly created premium brands. This in turn has helped Johnnie Walker become more premium generic brand

The future of retail is mobile

18 March 2013, 1:54PM

I was a little taken aback by the lack of mobile hype at this year's South by South West conference in Texas. Reading the tweets from last year, it seemed that mobile was the topic on everybody’s lips. While there are numerous mobile talks and panels taking place, it almost seems like it is being downplayed. Perhaps that’s because mobile isn’t shiny anymore, it’s the norm.

Twitter and Facebook are new media owners and competitors says WPP's Sorrell

18 March 2013, 10:35AM

As Advertising Week kicks off WPP CEO Sir Martin Sorrell has been writing about how business must embrace the digital revolution and talking about how social networks are competitors to companies like his.

Beppe Grillo and The 5 Star Movement: When social media triggers anarchy

18 March 2013, 9:55AM

I watched in awe as Italian election results unfolded. Bersani won a majority in the Lower House, Berlusconi in the Senate. It's a deadlock, a stalemate. It's Italy, a country where the future looks like a Russian roulette.

A short guide to content marketing and why you need it

18 March 2013, 9:40AM

With many people talking about Content Marketing and how leading brands are harnessing its power, the question many of us will be asking ourselves, or our marketing department is, “Does our business really need Content Marketing?" Well, if your customers use the internet, the short answer is a firm yes and probably sooner than you think.