marketing your business online: The Wall > Tablets outsprint e-Reader ownership

Thursday, 14 March 2013

The Wall > Tablets outsprint e-Reader ownership

Tablets outsprint e-Reader ownership

14 March 2013, 1:06PM

Since the Ipsos MediaCT Technology Tracker started tracking the race between tablets and e-Readers in April 2011, it has been a neck and neck contest, with no clear winner in terms of levels of adoption. However, all that changed this Christmas, with one device now clearly dominating in terms of household ownership.

Campaign launched to save Google Reader

14 March 2013, 11:21AM

As many of you will have read today Google has taken the decision to close its much loved RSS reader Google Reader in July.

This is sad news for thousands as you can see on Twitter today where people have been tweeting their dismay at its imminent demise.

The rise of the luxury digital tribe

14 March 2013, 11:00AM

Whisper it, but the ever-growing luxury end of the market might be coming to meet its own unglamorous decline.

Much is made over the luxury market's growing kinship with technology and social networking, but the quest for global dominance has resulted in what can only be described as overexpansion and over-accessibility. For a regular midmarket brand, a nice problem to have but for a luxury brand that trades on the values of exclusivity it's more akin to an exercise in writing one's own obituary.

Seven million Tweets are sent as Pope Francis is announced

14 March 2013, 9:34AM

There was more smoke yesterday as Twitter saw an explosion of Tweets as the Vatican announced to the world and the thousands gathered in St. Peter's Square that it was to be Pope Francis.

Twitter gives marketers more insight into the impact of Promoted Tweets

14 March 2013, 9:00AM

Twitter has been focusing heavily recently on improving what it can do for advertisers.

We had the introduction of the Twitter ads API last month, which has been called ‘a game changer for advertisers’ by some, and now it has announced changes to its Twitter Ads centre.

Who are top of the Apps?

14 March 2013, 1:01AM

Everyone is always going on about apps, especially people like me in mobile marketing but what are the public actually downloading?

With the average number of apps that people have being 41 what are the most popular apps in Singapore and the by comparison the UK? Are they the same? What local differences are there?

Facebook unveils improvements to Timeline

13 March 2013, 8:05PM

So last week we had an update to the Facebook newsfeed and today Facebook has announced it is rolling out improvements to the timeline to help people better express what’s important to them.

How to build the perfect tweet [Infographic]

13 March 2013, 4:13PM

We’ve written quite a bit on The Wall about how to improve your tweets. We’ve looked at everything from where is the best place in a tweet to place a link as well as how to get more clicks out of your tweets by identifying factors that tend to lead to higher click-through rates on tweeted links.

USA Today leads British papers when it comes to Twitter

13 March 2013, 3:56PM

USA Today underwent a major 30th anniversary redesign late last year and one of the things it introduced was Twitter bylines for staff.

It is still one of the very few papers to user Twitter bylines and I’m always really surprised that other papers haven’t followed suit.

Republicans turn to Silicon Valley to counter Obama digital supremacy

13 March 2013, 1:23PM

The Republican National Committee is scouring Silicon Valley in an attempt to find top talent to hire as its new Chief Technology Officer, in a clear attempt to challenge the digital supremacy of President Obama and the Democrat Party.