Tuesday 19 March 2013

Marketing Daily - Sainsbury's blasts Tesco for 'unfairly' price matching own-label ranges. Plus L'Oréal, Vodafone, Mentos, and Friends of the Earth

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
Sainsbury's blasts Tesco for 'unfairly' price matching own-label ranges
Matthew Chapman,
19 March 2013
 

Sainsbury's chief executive Justin King said the supermarket will not extend its...

Justin King: Sainsbury's chief executive
 
 
L'Oréal to insist on marketers becoming 'more commercially adept'
Gemma Charles,
19 March 2013
 

L'Oréal UK is to make it obligatory for its marketers to spend...

L'Oréal to insist on marketers gaining additional commercial skills
 
 
Vodafone restructures UK marketing team
Matthew Chapman,
19 March 2013
 

Vodafone is merging its consumer sales-marketing and brand functions to create a...

Vodafone: restructuring UK marketing team
 
 
Asda readies new 'Chosen by kids - approved by mums' grocery range
Matthew Chapman,
19 March 2013
 

Asda is believed to be set to launch a grocery range aimed...

Asda: new ‘Chosen by kids â€
 
 
Mentos unveils 'Stay fresh' global campaign
Alex Brownsell,
19 March 2013
 

Confectionery brand Mentos is introducing the strapline 'Stay fresh' as part of...

Mentos: new ads use 'Stay Fresh' brand line
 
 
Friends of the Earth seeks more 'inclusive' image with new strategy
Gemma Charles,
19 March 2013
 

Friends of the Earth is changing its marketing strategy as part of...

Friends of the Earth: new marketing strategy
 
 
Promotion: Reach New Customers And Power Sales With New Google Shopping
Read how Google Shopping affects UK retailers and what to consider when planning your new comparison shopping strategies, on desktop, mobile and tablet devices. Download it for free now.

 

 
Also in the News
 
Newspaper groups react to Royal Charter
Maisie McCabe,
19 March 2013
 
Sky Sports launches on pay-as-you-go Now TV
Arif Durrani,
19 March 2013
 
 
 
Blogs
 
 
It’s easier than ever to create compelling mobile advertising
Steffen Krabbenhoft
 

The fuss around Mobile World Congress has died down. The fireworks that announced the latest mobile technology have fizzled out...

 
 
Jumping in bed with the supermarkets â€" the worst PR move ever?
Hannah Stacey
 

It's a funny old relationship we have with the supermarkets, isn't it? We all know deep down they're the baddies,...

 
 
The modern role of research: when likeability isn’t enough
David Howlett
 

Marketing success is getting more difficult as each year passes. Markets are full of products and services which are fit...

 
 
Getting your clients’ brands into the cultural conversation (multiculturally)
Carlo Cavallone
 

It's no secret that advertising agencies working on a global scale are faced with a myriad of challenges. Generating international...

 
 
Don’t pink it & shrink it
Belinda Parmar
 

The ePad Femme is a simple, eight-inch tablet computer that runs Android 4.0 Ice Cream Sandwich and has 16 GB...

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast)
 
Certain elements of CSR have slipped down marketing and sustainability a...
 
 
New Rules for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Reach New Customers and Power Sales With New Google Shopping (Expert Reports)
 
In 2012, Google announced the end of its free Google Product Search prog...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
 
 
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