Digital AM - San Francisco Chronicle, Peter Kay, Mail Online, Betfair, video ad walls

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news San Francisco Chronicle and Irish papers join paywall rush by Gordon MacMillan 25 March 2013, 11:28AM The San Francisco Chronicle has launched a paywall around its premium content as it becomes the latest major US newspaper to make the leap to paid content. BBC trials iPlayer-first strategy with Peter Kay sitcom by Arif Durrani 25 March 2013, 11:21AM The BBC is to launch 'Car Share', the Peter Kay sitcom, on iPlayer, to encourage more viewers to explore the free catch-up radio and TV service. Ad revenue at the Mail Online soars by almost 60% by Maisie McCabe 25 March 2013, 09:57AM Advertising revenue at the Mail Online has increased by 59% year on year, in the five months to the end of February 2013. Jonathan Oates launches tech-focused agency after Betfair exit by John Owens 25 March 2013, 08:32AM Betfair's former comms head Jonathan Oates has launched his own agency. Video ad walls should replace paywalls, says Ebuzzing chief by Louise Ridley 25 March 2013, 08:58AM News International and other publishers using paywalls should replace them with web pages offering a choice of video ads, according to Pierre Chappaz, the co-founder and chief executive of European ad platform Ebuzzing. Publicis Chemistry hires Kevin Allen to lead planning by Sara Kimberley 25 March 2013, 08:38AM Publicis Chemistry has poached Kevin Allen, Gyro's global planning director, to become its executive planning director, replacing Malcolm Cotton. Promotion: Content Marketing in Practice: Captivate and Connect How do you create a consistent content brand message through all your channels? Find out how your peers do it by entering our new content marketing survey here   Also in the news Retail sector to receive £1.8bn boost from 'universal' 4G by Matthew Chapman, 25 March 2013, 10:35AM Driven speeds off with Vimto social media business by Maisie McCabe, 22 March 2013, 11:35AM Nissan ties with YouTube for motorsport partnership by Alex Brownsell, 22 March 2013, 10:30AM Tesco to give away tablets in Google Street View Easter egg hunt by Matthew Chapman, 22 March 2013, 10:52AM Campaign Viral Chart: Dove men let their hair down by Ben Hall, 22 March 2013, 09:36AM Latest Blog Entries Ad Week Europe: (mostly) worth it Ed Cox, 25 March 2013 Mouthing off about sex Gail Parminter, 25 March 2013 The power of touch for media touchpoints David Brennan, 25 March 2013 Love for local Greg Taylor, 25 March 2013 Global sports and marketing experts predict a decade of strong growth for the UK sector Ardi Kolah, 23 March 2013 Is Microsoft predicting a pandemic? Mark Tomkins, TDA, 22 March 2013 Latest jobs Account Director Recruiter Bray Leino Salary to £37k, (depending on experience) Location Bristol Ecommerce Marketing Manager: Sports and Leisure Recruiter Whitney Murray Ltd Salary Up to £40,000 plus equity participation Location West or South West London Head of Digital Services and User Experience Recruiter Experis Salary £82,000 +benefits Location Central London Senior Account Manager Recruiter SYLEX Recruitment Salary £38000 to £45000 per annum Location Greater London Digital Project Manager - Midweight Recruiter Daniel Marks London Salary £35-45K + Benefits. Location London Senior Account Manager Recruiter I am Recruitment Salary Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols). Location Central London - Oxford Street on your doorstep BR Insight Content Marketing in Practice: Captivate and Convert (Webcast) Brand storytelling, when done right, allows marketers to lead customers ... Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast) In an age where social media and brand image are irrevocably linked, org... Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast) Certain elements of CSR have slipped down marketing and sustainability a... The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports) With UK consumers spending an average of £1,083 a year online, int... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports) This hard-hitting expert report forms the final chapter of our 2-part SE... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders