Tuesday, 5 March 2013

Marketing Daily - Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos; plus Unilever, BlackBerry, Barclaycard, and E.ON

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos
Alex Brownsell,
05 March 2013
 

Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with...

Nigel Gilbert: former Virgin Media chief marketing officer (pic Steve Orino)
 
 
Unilever reappraises approach as in-store promotions beat social-media ROI
John Reynolds,
05 March 2013
 

Unilever;s return on investment from in-store promotions can be as much as...

Unilever: in-store promotions deliver '50% higher ROI'
 
 
BlackBerry opts against Lewis Hamilton ad campaign
Matthew Chapman,
05 March 2013
 

BlackBerry will not feature Formula One drivers Lewis Hamilton and Nico Rosberg...

BlackBerry: sponsoring Mercedes F1 team
 
 
SodaStream pulls threat of legal action against Clearcast
John Reynolds,
05 March 2013
 

SodaStream has backed down from the threat of taking legal action against...

SodaStream: banned
 
 
Procurement accused of 'rupturing' Whitehall marketing departments
Matthew Chapman,
05 March 2013
 

The Government Procurement Service (GPS) has allegedly created 'ruptures' within Whitehall's marketing...

GREAT: campaign created by Mother
 
 
E.ON ends acquisition hunt in favour of loyalty marketing
Matthew Chapman,
05 March 2013
 

E.ON is making loyalty the lead message in its marketing for the...

E.ON: focusing on retaining customers
 
 
Advertising Association boss hits out at 'reckless' attacks from health lobby
Gemma Charles,
05 March 2013
 

Tim Lefroy, the Advertising Association chief executive, has slammed health lobby groups'...

Tim Lefroy: chief executive of the Advertising Association
 
 
Barclaycard brand chief Gary Twelvetree departs
Alex Brownsell,
05 March 2013
 

Barclaycard global brand director Gary Twelvetree has left the payments brand after...

Barclaycard
 
 
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?

We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant - free registration.

 
Also in the News
 
HSBC shows the power of international connections in 'the lemon grove'
Maisie McCabe,
04 March 2013
 
Baileys reveals 'stylish and elegant' bottle
Gemma Charles,
04 March 2013
 
 
 
Blogs
 
 
Why good design matters
Keith Forbes
 

Mad Men might make great television and it is compulsive viewing for millions, but it's far removed from reality and...

 
 
Champs or chumps? Can an establishment brand like the RAC really be ‘The Motorist’s Champion’?
Jeremy Davies
 

My parents recently had a health emergency befall them on holiday. My Dad was hospitalized for nearly a week, leaving...

 
 
Is this really the end to working from home?
Mark Tomkins, TDA
 

So, Yahoo CEO Marissa Mayer has put the kibosh on working from home. For her, the main reason...

 
 
Man City poised for new shirt sponsor(s)
John Reynolds
 

    One of the big rumours in the football sponsorship market at the moment is that Manchester...

 
 
What Is Barclays’ Sport Strategy?
Unofficial Partner
 

Pet theory: Barclays made a mistake when it renewed its title deal with the Premier League and today's story about...

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast)
 
Certain elements of CSR have slipped down marketing and sustainability a...
 
 
New Rules for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
 
 
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