Digital AM - Unilever, XoJane, BlackBerry, Tourism Australia, Dennis Publishing

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Unilever reappraises approach as in-store promotions beat social-media ROI by John Reynolds 05 March 2013, 08:00AM Unilever;s return on investment from in-store promotions can be as much as 50% higher than campaigns run across Facebook and Twitter, according to sources close to the company. XoJane founder and Say Media launch bold beauty site by Staff 05 March 2013, 09:43AM US publishing doyen Jane Pratt, founder and editor-in-chief of xoJane.com, and Say Media, are extending the xo brand and launching a women's beauty property called xoVain.com. BlackBerry opts against Lewis Hamilton ad campaign by Matthew Chapman 05 March 2013, 08:00AM BlackBerry will not feature Formula One drivers Lewis Hamilton and Nico Rosberg in its advertising, despite reportedly paying $12m a year to sponsor the Mercedes AMG Petronas F1 team. Tourism Australia relaunches Best Job In The World by Gordon MacMillan 05 March 2013, 09:03AM Tourism Australia has retuned one of the most successful campaigns in recent years and relaunched its 'Best Job In The World' campaign with six jobs up for grabs this time, each with a six-month contract and a £67,000 package. Dennis Publishing invests in Contentment multiplatform start-up by Louise Ridley 04 March 2013, 11:38AM Dennis Publishing, the owner of The Week and Men's Fitness, has invested in Contentment, a technology start-up that offers multiplatform production tools. Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant? We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant free registration   Also in the news TopShop is fashion's most social brand by Gordon MacMillan, 04 March 2013, 11:11AM Tesco poaches Facebook and Sainsbury's execs for Blinkbox brand extensions by Matthew Chapman, 04 March 2013, 09:36AM LinkedIn is valued at more than $18bn by , 04 March 2013, 09:12AM Bauer poaches Global's Jo Parkerson to lead content-share initiative by Arif Durrani, 04 March 2013, 09:05AM Sky to leapfrog Virgin Media with £200m O2 and BE deal by Arif Durrani, 04 March 2013, 09:10AM Latest Blog Entries Why good design matters Keith Forbes, 05 March 2013 DATA DOESN'T DICTATE BEHAVIOUR Dave Trott, 05 March 2013 Champs or chumps? Can an establishment brand like the RAC really be 'The Motorist's Champion'? Jeremy Davies, 04 March 2013 MY LITTLE MIXED UP PONY Lol and Nat, 04 March 2013 Heart of Glass Andy Nairn, 04 March 2013 Three meetings about the creative process Steve Henry, 04 March 2013 Latest jobs Head of Digital Services and User Experience Recruiter Experis Salary £82,000 +benefits Location Central London Marketing Executive Recruiter Stopgap Salary £26000 per annum Location London Designer Recruiter Blue Skies Marketing Recruitment Salary £23000 to £25000 per annum Location Surrey Digital Account Director Recruiter Daniel Marks London Salary £45-55k + Benefits Location Central London Mid Weight Digital Project Manager Recruiter Blue Skies Marketing Recruitment Salary £28000 to £30000 per annum Location London Email Marketing Executive Recruiter Cath Kidston Salary Competitive Location London BR Insight Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast) In an age where social media and brand image are irrevocably linked, org... Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast) Certain elements of CSR have slipped down marketing and sustainability a... New Rules for Online Advertising: Are You Compliant? (Webcast) New rules from the UK Committee on Advertising Practices (CAP) covering ... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports) This hard-hitting expert report forms the final chapter of our 2-part SE... Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports) This hard-hitting expert report forms the final chapter of our 3-part ca... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders