Wednesday, 27 March 2013

Marketing Daily - Facebook director Christian Hernandez on the challenges of being 'mobile first'. Plus Nestlé, Virgin Media, Warburtons, and Carlsberg

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
Facebook director Christian Hernandez on the challenges of being 'mobile first'
Matthew Chapman,
27 March 2013
 

Christian Hernandez, UK and pan-European director at Facebook, discusses the social network...

Facebook: IPO in May valued the company at $104bn
 
 
A change of approach and a fresh start for Marketing
Claire Beale,
27 March 2013
 

This should feel momentous: the last-ever weekly printed Marketing. From now on,...

A change of approach and a fresh start for Marketing
 
 
Tuning Out: Why brands need to disconnect and embrace the new simplicity
Nicola Kemp,
26 March 2013
 

From the pure colour palettes and clean lines of the Spring/Summer 2014...

Tuning Out: Why brands need to disconnect and embrace the new simplicity
 
 
Helen Edwards: Ideating key drivers... and the pitfalls of marketing jargon
Helen Edwards,
27 March 2013
 

Marketers must ditch the buzzwords and jargon and start to speak in...

Helen Edwards: Ideating key drivers... and the pitfalls of marketing jargon
 
 
Nesquik chocolate milkshake TV ad escapes ban
John Reynolds,
27 March 2013
 

Nestlé-owned Nesquik has won a battle not to have one of its...

Nesquik chocolate milkshake TV ad escapes ban
 
 
Virgin Media amends traffic policy after BT and Sky quiz 'unlimited' broadband claims
Matthew Chapman,
27 March 2013
 

Virgin Media will continue to advertise an "unlimited" download service after adapting...

Virgin Media: adjusts traffic management policy
 
 
Q&A with LTA commercial head Lawrence Robertson
John Reynolds,
27 March 2013
 

LTA commercial director Lawrence Robertson discusses the governing body's commercial programme and...

Lawrence Robertson: LTA commercial director
 
 
Forget SXSW, it's time brands looked elsewhere for exciting new things
John V Willshire,
27 March 2013
 

I have always enjoyed reading and listening to the chatter about SXSW...

Al Gore speaking at SXSW
 
 
Promotion: Content Marketing in Practice: Captivate and Connect
How do you create a consistent content brand message through all your channels? Find out how your peers do it by entering our new content marketing survey here.
 
Also in the News
 
Warburtons appoints PepsiCo marketer Neil Campbell as managing director
John Reynolds,
26 March 2013
 
Carlsberg launches £10m campaign for Somersby
James Swift,
26 March 2013
 
JWT India fires team behind controversial Ford ads
Jeremy Lee,
26 March 2013
 
 
 
Blogs
 
 
Big Data is a misleading term
Paul Frampton
 

There are a lot of myths surrounding Big Data when it comes to marketing. Two of the biggest are...

 
 
MBA marketing departments need to join the digital age
Heather Baker
 

I recently completed my MBA at London Business School, and it was one of the most rewarding and enjoyable experiences...

 
 
Who’s winning the Culture Wars?
Izzy Pugh
 

Brands are beginning to question whether knowing their consumer is enough to differentiate them in these tough times when consumers...

 
 
eBay paid search fails to hit the mark
David Forthergill
 

Last week Ebay published a study claiming pay per click (PPC) is a waste of money and has no impact...

 
 
What’s the story?
Simon Daglish
 

I spent much of last week immersed in Advertising Week's first festival foray in Europe. Four days of seminars, debates...

 
 
 
 
 
 
Whitepapers
 
 
Harness the Power of Your Customer's Digital Voice (Webcast)
 
All customers have the potential to become your brand advocates, driving...
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Improving Marketing and Media Performance (Expert Reports)
 
A recent Brand Republic survey revealed that 78% of respondents felt und...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
 
 
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