The Wall > With Battlestar and Ridley Scott Machinima shows importance of gamers to brands

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list With Battlestar and Ridley Scott Machinima shows importance of gamers to brands 27 March 2013, 12:07PM The moment that Philip DeBevoise announced on stage at The Guardian Changing Media Summit in London that the Machinima network was now "larger than most television networks", it was great news to hear gaming audiences being recognised as valid and valuable audience members. The Sun to follow Telegraph with paywall — will punters pay for a tabloid online? 27 March 2013, 10:20AM The dribble of newspapers asking their readers to pay for content on either side of the Atlantic has turned into something of a rush of late. Yesterday evening the Telegraph followed the Washington Post and the San Francisco Chronicle, as all followed the New York Times metered model, and said it was to erect a paywall. News International swiftly followed that with an announcement of its own as it revealed plans to charge for The Sun later this year. Is social media the death of innovation? 27 March 2013, 9:30AM It seems everywhere we look we are confronted with the latest technology innovations. Twitter is abuzz with new ideas of what we can create with 3D printing and sites like Kickstarter have thousands of proposals to fund the next big thing. I am a huge proponent of creativity, trying new things and entrepreneurialism, but with all the noise around gadgets like Google Glass and smart watches, I wonder if social media is diluting true innovation by giving a platform and a voice to any gadget that labels itself as new? Programmatic buying brings new opportunities to digital advertising 27 March 2013, 9:00AM Embracing the evolution of digital advertising is a necessity. Programmatic buying is a relatively new approach to the market; it presents a great opportunity for a more transparent and efficient way of selling vast amounts of digital space. Using premium display alongside automated services can increase revenue for all publishers. Telegraph introduces metered paywall with £1.99 a month charge 26 March 2013, 5:53PM The Telegraph has introduced a metered paywall joining the FT and The Times as major British newspapers asking readers to pay for content. The move follows the launch of a paywall on its international site in November 2012. Like the original New York Times paywall, and the recently announced Washington Post, The Telegraph will offer readers 20 stories for free each month before they hit the paywall. Mail Online ad asks Americans to dumb down with its "not so serious" take on the world 26 March 2013, 5:22PM We recently heard that the “Mail Online is like journalism crack”, according to editor Martin Clarke. Clarke was talking about the Mail Online’s mix of human interest stories and a heavy dose of celebrity. Heat launches Twitter awards where social media and celebs meet [infographic] 26 March 2013, 3:32PM Heat has launched a set of Twitter Awards that it says will celebrate “the joyful collision of celebrities and social media”. It’s what social media has been waiting for! With 18 categories up for grabs there are awards for such things as “Funniest Tweeter”, “Most Random Tweeter” and “Best Twitter Couple”. The winners will be announced on May 7th after celeb fans have cast their votes on heatworld.com How Faceboook's revamped news feed might affect your brand campaign 26 March 2013, 2:50PM In answer to increasing mobile usage, Facebook recently announced a revamp of its news feed, making its layout consistent across all platforms. Aimed at reducing clutter, it borrows considerably from the mobile and tablet versions, including a left-hand navigation bar. As the majority of interactions that people have with brands on Facebook are within the news feed, these changes are an important development. Second screen Twitter drives TV ratings, says boss of UKTV 26 March 2013, 12:40PM Twitter has driven UKTV’s ratings, according to Darren Childs, the broadcaster’s chief executive, speaking as part of a panel that discussed the complementary relationship between on demand and broadcast. At the Guardian Changing Media Summit on Friday, Childs said online conversations have increased UKTV's viewers and the broadcaster's on-demand engagement model was exemplified by the rise of Dynamo. Spotify launches its first ad campaign as it tries to define music 26 March 2013, 11:26AM Spotify attempts the almost impossible in its first ever series of ads that have been released onto YouTube as it tries to capture music and what it means to us in a series of dark atmospheric and largely music free ads. BR Insight Harness the Power of Your Customer's Digital Voice (Webcast) All customers have the potential to become your brand advocates, driving... Content Marketing in Practice: Captivate and Convert (Webcast) Brand storytelling, when done right, allows marketers to lead customers ... Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast) In an age where social media and brand image are irrevocably linked, org... Improving Marketing and Media Performance (Expert Reports) A recent Brand Republic survey revealed that 78% of respondents felt und... The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports) With UK consumers spending an average of £1,083 a year online, int... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders