| SXSW: Facebook Graph Search: next big thing or next big flop? | | 11 March 2013, 3:33PM |  I honestly can’t work out if Facebook's Graph Search is an interesting experiment or something that could actually change the way we search. During a session at SXSW, I enjoyed the fact that the panel opened by asking the attendees to raise their hands if they had used the tool. About half had. That's half of a room full of people who had come explicitly to hear about Graph Search. The second question was even more telling – how many of those who have used it actually found it useful? Less than half again. Not particularly promising.
| | | | | | | Why you measure Facebook engagement inaccurately | | 11 March 2013, 11:34AM |  Let's be clear: nobody is measuring their social activity effectively. This may seem like a sweeping statement but understand that this claim is based on a five fundamentals:
1. 'Engagement' is subjective.
| | | | SXSW: A roundup of Day 1 - Making 3D, searching and finding little bits of joy | | 11 March 2013, 10:52AM |  The single biggest thing that people have been talking about is 3D printing. Pettis, the founder of Makerbot, arguably the single company that has done the most to make 3D printing affordable for the masses yesterday revealed a new product. A product that Pettis modestly claims will help bring about a new industrial revolution.
| | | | Mail Online is like "journalism crack" says editor Martin Clarke | | 11 March 2013, 10:12AM |  Martin Clarke, publisher of Mail Online, has described the Daily Mail’s all-conquering website as the “crack cocaine” of journalism.
In an interview with the Financial Times, Clarke said people are addicted to it as he talked about the success of the paper that has beaten The New York Times and The Guardian to become the world’s biggest newspaper online.
| | | | SXSW - a fantastic opportunity for brands but will any take advantage? [infographic] | | 11 March 2013, 9:22AM |  Landing in Austin, Texas, you get the feeling everything about this city is dedicated to SXSW. For a few short weeks the city is transformed into a Mecca for all things film, music and technology, teeming with enthusiasts from across the globe. But there’s also something else in the air, a different kind of invasion is happening, the invasion of the advertisers.
| | | | | | | SXSW: innovation, inspiration and the beauty of contradiction | | 10 March 2013, 11:41AM |  With nearly 30,000 people descending on a few blocks in Austin, Texas, SXSW may have some major problems - mainly the challenge to get into oversubscribed talks and the variable quality of the talks themselves - but with a fair few launches and innovations, being here is like stepping into the future and you can't help but be inspired.
| | | | Tweeting from the afterlife | | 08 March 2013, 12:32PM |  This one's a bit creepy, but fascinating too. 'LivesOn' is a new Twitter app, designed to tweet for you after you pass away. (Nice one, Darren)
Launching in March, the service uses Twitter bots powered by algorithms that analyse your online behaviour and learn how you speak. The app can then continues to scout the internet once you've passed away, favouriting tweets and posting the sort of links you like - creating a personal digital afterlife. As the tagline explains: “When your heart stops beating, you’ll keep tweeting.”
| | | | Newsjacking - Bieber in Horsemeat Banking Scandal | | 08 March 2013, 12:00PM |  Hello and welcome to this week's Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week we're talking about newsjacking, but by the time you've read this, its timeliness might have expired.
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