Friday 22 March 2013

Digital AM - Campaign Viral Chart, Nissan, Tesco, Vimto, Birds Eye

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Campaign Viral Chart: Dove men let their hair down
Campaign Viral Chart: Dove men let their hair down
by Ben Hall
22 March 2013, 09:36AM
A Brazilian ad for Dove's Men+Care range of shampoo, created by Ogilvy & Mather Brazil, has been shared 232,831 times to become the third most-shared ad of the week.
Nissan ties with YouTube for motorsport partnership
Nissan ties with YouTube for motorsport partnership
by Alex Brownsell
22 March 2013, 10:30AM
Nissan and YouTube have teamed up to launch Nismo.TV, a global channel that promotes the Japanese car manufacturer's motorsport activity.
Tesco to give away tablets in Google Street View Easter egg hunt
Tesco to give away tablets in Google Street View Easter egg hunt
by Matthew Chapman
22 March 2013, 10:52AM
Tesco is running an online Easter egg hunt using Google Street View that will give away prizes including tablet computers.
Driven speeds off with Vimto social media business
Driven speeds off with Vimto social media business
by Maisie McCabe
22 March 2013, 11:35AM
Vimto has appointed Driven to its social media account, previously handled by Lean Mean Fighting Machine.
Brands must do more to recognise the pitfalls of anti-social media
Brands must do more to recognise the pitfalls of anti-social media
by Nicola Kemp
22 March 2013, 10:00AM
Jessica Laney was 16 years old when she hanged herself in December.
Mischief grabs Birds Eye brief as Iglo Group seeks to 'own' teatime
Mischief grabs Birds Eye brief as Iglo Group seeks to 'own' teatime
by Lynsey Barber
21 March 2013, 05:24PM
Frozen food brand Birds Eye has handed its consolidated consumer and b2b PR and social media work to Mischief.
H&M signs Beyoncé for beachwear TV campaign
H&M signs Beyoncé for beachwear TV campaign
by Matthew Chapman
22 March 2013, 09:25AM
H&M will run a summer campaign starring Beyoncé in swim and beachwear as it increases the pace of the expansion of its store estate.
Promotion: Content Marketing in Practice: Captivate and Connect

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Brand Barometer: Oreo's latest viral campaign reviewed
by , 22 March 2013, 08:00AM
Using the cloud to cater to the crowd
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Government expected to uphold creative roster decision
by Louise Ridley, 21 March 2013, 12:19PM
Twitter celebrates its seventh birthday
by Gordon MacMillan, 21 March 2013, 11:19AM
Microsoft calls for industry movement to cure online ad 'illness'
by Matthew Chapman, 21 March 2013, 09:21AM
Mattel calls review of European agency roster
by Sara Kimberley, 21 March 2013, 08:00AM
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