Wednesday, 13 March 2013

Media PM - Trinity Mirror, My Media Week, Media360, BBC, YouGov newspaper study

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Media PM Bulletin
 
 
 
*   Latest News
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David Emin: heads Trinity Mirror's NASa
Trinity Mirror opens NASa ad sales unit
Maisie McCabe, 13 March 2013

Trinity Mirror has created the National Advertising Sales Agency to sell advertising...

  
Zoe Osmand: chief executive of Nabs
My Media Week: Zoe Osmond
Hayley Hayes, 13 March 2013

This week, Zoe Osmond, chief executive of Nabs, drums up support for...

  
Tracy de Groose: takes the chair at this year's Media360
Tracy de Groose to take lead role at Media360
Arif Durrani, 13 March 2013

Tracy de Groose, chief executive of Aegis Media's Carat, will be chairperson...

  
BBC World News: unveils biggest global marketing campaign to date
BBC World News launches global 'Live The Story' repositioning
Louise Ridley, 13 March 2013

BBC World News and BBC.com will launch their largest-ever global marketing campaign...

  
Newspaper readership: young adults deserting printed dailies claims YouGov survey
YouGov study confirms young abandoning newspapers
Arif Durrani, 13 March 2013

Young adults are the least likely to read newspapers, and almost a...

  
Nigel Gwilliam: (picture credit AOP)
Digital just got real in SXSW for IPA's Nigel Gwilliam
Opinion, 12 March 2013

Nigel Gwilliam, the IPA's digital consultant, has been let loose in the...

  
Adrien Brody: Hollywood actor stars in ad-funded series promoting Shell Helix Ultra
Tom Hardy, Adrien Brody and Henry Cavill star in JWT AFP for Shell Helix
Jeremy Lee, 13 March 2013

JWT London has created a three-part advertiser-funded series starring Hollywood stars Tom...

  
*   Also in the News
*
Things we like
07 March 2013
Product placement on UK TV is not so much a damp squib, more a non-starter
Arif Durrani, 07 March 2013
Smart operator Clark set for Hypernaked challenge
07 March 2013
Desmond declares war on TV magazine sector
07 March 2013
Inside... JCDecaux
07 March 2013
Has the new Route research been overhyped?
07 March 2013
Facebook's social networker
07 March 2013
All the big data crunching that brands love turns out to be irrelevant in China
Russell Davies, 07 March 2013
 
 
Blogs
ALGORITHM AND BLUES
David Brennan

I have been talking and writing a lot lately about the limitations of 'big data' (the ' ' denotes irony,...

You have to see what the customer sees, feel what the customer feels, know their truth to get it right.
Sue Unerman

I spent some of this morning in the inspiring company of Mat Hunter, Chief Design Officer at the Design Council...

Twitter by candlelight
Sue Unerman

Twitter by candlelight - highly recommended in case of emergency, keep your iPad charged.

The ABC Regional Publications Multi-platform report [infographic]
Polly Becker

ABC have created an infographic to represent yesterday's Regional Publications Multi-platform report. The graphic shows that there has been huge...

I predict a big data riot
John Carroll

Who owns the data we personally generate every day, the digital traces we leave behind each second? This "big data"...

Please, can we get some perspective on industry numbers?
James Grant - VINDICO

It was a busy Tuesday at Thinkbox towers last week – as well as telling us why, in their humble...

While everyone now has access to a publishing platform, doesn?t mean quality editorial is a dying art
Louise Chunn

One of the first things that crops up in conversation is the language of digital. The word content is over-used...

Latest readership figures are easy on the i
John Carroll

The latest set of National Readership Survey (NRS) results published today (15 February) continues to show the national decline in...

 
 
Jobs of the Week

Commercial Manager, Lloyd Recruitment Services

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£19000 - £22000 per annum, London

Advertising Sales Executive - The Big Issue - Glasgow, Dennis Publishing

£20-21,000 Basic + £8,400 OTE Commission + Benefits, Glasgow

Senior Sales Executive - Luxury Advertising, Manu Forti

48K package (consisting 31K Basic + 40% Com + Car allowance worth 4/ 5K), London (City of)

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