| How Faceboook's revamped news feed might affect your brand campaign | | 26 March 2013, 2:50PM |  In answer to increasing mobile usage, Facebook recently announced a revamp of its news feed, making its layout consistent across all platforms. Aimed at reducing clutter, it borrows considerably from the mobile and tablet versions, including a left-hand navigation bar. As the majority of interactions that people have with brands on Facebook are within the news feed, these changes are an important development.
| | | | Second screen Twitter drives TV ratings, says boss of UKTV | | 26 March 2013, 12:40PM |  Twitter has driven UKTV’s ratings, according to Darren Childs, the broadcaster’s chief executive, speaking as part of a panel that discussed the complementary relationship between on demand and broadcast.
At the Guardian Changing Media Summit on Friday, Childs said online conversations have increased UKTV's viewers and the broadcaster's on-demand engagement model was exemplified by the rise of Dynamo.
| | | | | | | Acorn tools could grow the roots of your social media campaign [infographic] | | 26 March 2013, 10:48AM |  Business intelligence agency CACI have updated their Acorn product, which uses data such as lifestyle surveys and public sector information to put every UK household into one of 62 demographic categories.
It says that “Acorn is used to understand consumers’ lifestyle, behaviour and attitudes” as well as “to analyse customers, identify profitable prospects, evaluate local markets and focus on the specific needs of each catchment and neighbourhood.”
| | | | Yahoo snaps up British news app Summly for $30m | | 26 March 2013, 9:30AM |  Yahoo has finally woken up and done something about mobile as it buys news app Summly, which was created by London teenager Nick D’Aloisio, for a reported $30m (£20m), as it struggles to turn itself and its lacklustre business around.
| | | | The excitement of using a mobile phone, and the disappointment in buying one | | 25 March 2013, 3:46PM |  Mobile devices are a core part of our lives – indeed 11% of American smartphone owners would rather leave home without their pants than their phone. 1. They are essential tools that help us keep in touch, organise our busy lives and keep us entertained if we have a few minutes of downtime. So, buying a new phone is a hotly anticipated, important decision - however the journey to buy a new device can be confusing, tedious and often overwhelming.
| | | | Is YouTube the leader in Engagement 3.0? | | 25 March 2013, 3:33PM |  With the rise of the internet and now social networks, there's been a fundamental shift in the way we communicate, buy and work. This is not a fad that is going away, the internet is now increasingly central to our lives and social media represents 20% of our internet time.
| | | | Looking to the Mail Online BuzzFeed launches in the UK | | 25 March 2013, 12:12PM |  BuzzFeed, dubbed one of the most innovative social media businesses around, has with little fanfare quietly in the UK this morning.
The site, famed for its memes, cats and list oriented stories, makes the UK the first country to get its own BuzzFeed site outside of the US.
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