Wednesday 20 March 2013

Marketing Daily - UK telecoms giants warn regulators not to 'f-up' mobile marketing growth. Plus the Budget 2013, Asda, McDonald's, and The Sun

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
UK telecoms giants ask regulators not to 'f-up' mobile marketing growth
Matthew Chapman,
20 March 2013
 

Britain's three largest telecoms brands have fired a warning shot to European...

Ronan Dunne: chief executive of O2
 
 
Marketers must embrace the commercial realities
Claire Beale,
20 March 2013
 

The quote of the night at last week's Marketing Society homage to...

Marketers must embrace the commercial realities
 
 
Advertising Association calls for adspend increase in Budget
Gemma Charles,
20 March 2013
 

The Advertising Association (AA) is urging the government to spend more money...

Tim Lefroy: wants adspend boost
 
 
Asda launches mock-Budget promotion campaign
John Reynolds,
20 March 2013
 

Asda is launching a mock-Budget advertising campaign, called Price Lock, which aims...

Asda: mock-Budget ad promotes Price Lock caqmpaign
 
 
McDonald's revives Monopoly-theme promotion with digital gaming functionality
Alex Brownsell,
20 March 2013
 

McDonald's is reviving its Monopoly-themed promotion, this time offering customers the chance...

McDonald's: launches digital-gaming version of McDonald's Monopoly promotion
 
 
Learning code: Time for us all to recognise the creative value of those 0s and 1s
Mel Exon, co-founder of BBH Labs,
20 March 2013
 

A biography of Beatrix Potter published last century may not sound like...

Learning code: Time for us all to recognise the creative value of those 0s and 1s
 
 
Helen Edwards: 'Good enough' is fine for government agency roster
Helen Edwards,
20 March 2013
 

It is time for agencies to understand that procurement professionals consider far...

Helen Edwards: 'Good enough' is fine for government agency roster
 
 
Promotion: Reach New Customers And Power Sales With New Google Shopping
Read how Google Shopping affects UK retailers and what to consider when planning your new comparison shopping strategies, on desktop, mobile and tablet devices. Download it for free now.

 

 
Also in the News
 
Three lessons from this year's ISBA conference
Staff,
20 March 2013
 
The Sun loses readership crown to Daily Mail
Arif Durrani,
20 March 2013
 
 
 
Blogs
 
 
How to Re-Master your Marketing â€" #thinkbranding2013
Brand Learning
 

This post is provided by Harriet de Swiet, Partner at Brand Learning , global experts in transforming Marketing Capabilities. ...

 
 
It’s easier than ever to create compelling mobile advertising
Steffen Krabbenhoft
 

The fuss around Mobile World Congress has died down. The fireworks that announced the latest mobile technology have fizzled out...

 
 
Jumping in bed with the supermarkets â€" the worst PR move ever?
Hannah Stacey
 

It's a funny old relationship we have with the supermarkets, isn't it? We all know deep down they're the baddies,...

 
 
The modern role of research: when likeability isn’t enough
David Howlett
 

Marketing success is getting more difficult as each year passes. Markets are full of products and services which are fit...

 
 
Getting your clients’ brands into the cultural conversation (multiculturally)
Carlo Cavallone
 

It's no secret that advertising agencies working on a global scale are faced with a myriad of challenges. Generating international...

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast)
 
Certain elements of CSR have slipped down marketing and sustainability a...
 
 
New Rules for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Reach New Customers and Power Sales With New Google Shopping (Expert Reports)
 
In 2012, Google announced the end of its free Google Product Search prog...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
 
 
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Social Media Localisation PM, Adam Recruitment £175 - £225 per day + doe, London

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