Thursday 21 March 2013

Marketing Daily - Diesel marketing director Scott Morrison on why the fashion brand is adopting the P&G approach. Plus Google, Microsoft, Citroen, and Thomas Cook

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
Diesel's Scott Morrison: 'We're not brainwashed robots but the P&G approach has brought discipline'
Rachel Barnes,
21 March 2013
 

The apparel brand's marketing and commercial director is applying an FMCG approach...

Scott Morrison, marketing and commercial director, Diesel
 
 
Diesel's marketing director on bringing passion to work
Sarah Johnson,
21 March 2013
 

Diesel's marketing and commercial director, Scott Morrison, talks to Marketing about his...

Diesel's marketing director on bringing passion to work
 
 
Google hires Bednash to lead consumer marketing in EMEA
Jeremy Lee,
21 March 2013
 

Google has hired Graham Bednash, a co-founder of the communications planning agency...

Bednash: most recently led Mindshare’s Invention division
 
 
Google, Apple and Samsung most culturally vibrant brands, claims research
John Reynolds,
21 March 2013
 

Google, Apple, Samsung are heading the list of the world's most culturally...

Google: a 'culturally vibrant brand'
 
 
Microsoft calls for industry movement to cure online ad 'illness'
Matthew Chapman,
21 March 2013
 

Microsoft is seeking an industry-wide push to stamp out the "illness" in...

Andy Hart: vice president of Europe for advertising and online at Microsoft
 
 
Citroen DS3: The French car brand is sending mixed messages with this Apple-esque execution
Ben Kay, Chief executive, RKCR/Y&R,
21 March 2013
 

Marketing's unique weekly analysis of ad recall in association with TNS.

Citroen: feels like an iPod ad
 
 
CSR: can it boost a brand's bottom line?
Andy Nairn, consultant and former chief strategy officer at Dare,
21 March 2013
 

Andy Nairn explores the commercial benefit for brands such as Carphone Warehouse...

CSR: can it boost a brand's bottom line?
 
 
Is Facebook guilty of 'trivialising' social engagement? The Marketing Society Forum
21 March 2013
 

NO - GILLIAN HARRIS, BRAND MARKETING DIRECTOR, GUOMAN AND THISTLE HOTELS ...

Is Facebook guilty of 'trivialising' social engagement? The Marketing Society Forum
 
 
Champions of Design: Nespresso
19 March 2013
 

The Nestle-owned coffee brand has carved a premium proposition that feeds consumers'...

Champions of Design: Nespresso
 
 
Promotion: Reach New Customers And Power Sales With New Google Shopping
Read how Google Shopping affects UK retailers and what to consider when planning your new comparison shopping strategies, on desktop, mobile and tablet devices. Download it for free now.

 

 
Also in the News
 
Weve's EE, O2 and Vodafone invest 'tens of millions of pounds' to woo brands
Arif Durrani,
21 March 2013
 
Thomas Cook restructure aims to turn around ailing travel firm
20 March 2013
 
Beer industry hails the Chancellor as 'toast of Britain's pubs'
John Reynolds,
20 March 2013
 
 
 
Blogs
 
 
Give Qatar 2022 a break!
John Reynolds
 

Has ever the hosting of a World Cup caused as much unrest as Qatar in 2022? Ever since its...

 
 
The Decline of the Agency and Rise of the Client: Part 1
Richard Fullerton
 

Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK...

 
 
How to Re-Master your Marketing â€" #thinkbranding2013
Brand Learning
 

This post is provided by Harriet de Swiet, Partner at Brand Learning , global experts in transforming Marketing Capabilities. ...

 
 
It’s easier than ever to create compelling mobile advertising
Steffen Krabbenhoft
 

The fuss around Mobile World Congress has died down. The fireworks that announced the latest mobile technology have fizzled out...

 
 
Jumping in bed with the supermarkets â€" the worst PR move ever?
Hannah Stacey
 

It's a funny old relationship we have with the supermarkets, isn't it? We all know deep down they're the baddies,...

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast)
 
Certain elements of CSR have slipped down marketing and sustainability a...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
 
 
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