Breaking news from Brand Republic - The Daily Mail, Event, East Coast Mainline, Popbitch, McDonald's

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news The Sun loses readership crown to Daily Mail by Arif Durrani 20 March 2013, 09:06AM The Sun lost its mantle as the most-read newspaper brand in the UK to the Daily Mail in 2012, according to combined print and website readership figures published today. Mail on Sunday backs Event mag with £3m launch by Louise Ridley 20 March 2013, 09:24AM The Mail on Sunday is to replace its Live supplement with Event, a culture and celebrity-focused magazine which launches on 14 April backed by a £3m promotional campaign. East Coast Mainline to review £7m ad account by Jeremy Lee 20 March 2013, 09:58AM The East Coast Mainline, whose ads currently feature the comedian Vic Reeves has put its £7m advertising account up for review. Popbitch plans to launch tablet edition by Gordon MacMillan 20 March 2013, 09:27AM Celebrity gossip and pop-culture newsletter Popbitch is finally seeking to give itself a digital makeover as it seeks funding through Kickstarter to launch a tablet edition. McDonald's revives Monopoly-theme promotion with digital gaming functionality by Alex Brownsell 20 March 2013, 09:45AM McDonald's is reviving its Monopoly-themed promotion, this time offering customers the chance to win cash and product prizes via mobile devices. TalkSport's international operation to 'broadly break even' in 2013 by Maisie McCabe 19 March 2013, 04:33PM TalkSport's international business is expected to break even in 2013, its first full year of operation, while parent group UTV Media made pre-tax profits of £23.9m in 2012. If anyone gives me nonsense I'm going to say 'don't be a chimp', Sorrell says by Louise Ridley 19 March 2013, 11:27AM People in advertising could benefit from disengaging the emotional side of their brain and not being "a chimp", according to Sir Martin Sorrell, speaking after his Q&A with Sir David Brailsford of British Cycling yesterday. Promotion: Smile. The all new Flickr iPhone app is here Now you can capture, share and discover more with the updated Flickr app for iPhone and iPod touch   Also in the news Starbucks brings in Simon Redfern as UK corporate affairs chief by Daniel Farey-Jones, 20 March 2013, 09:00AM Sainsbury's blasts Tesco for 'unfairly' price matching own-label ranges by Matthew Chapman, 19 March 2013, 12:17PM Adland gets behind National Apprenticeship Week by Louise Ridley, 19 March 2013, 12:15PM Sky Sports launches on pay-as-you-go Now TV by Arif Durrani, 19 March 2013, 11:29AM BBC Worldwide sells Lonely Planet at a £80m loss by Louise Ridley, 19 March 2013, 11:11AM The Washington Post to launch a metered paywall this summer by Gordon MacMillan, 19 March 2013, 11:05AM Opinion Helen Edwards: 'Good enough' is fine for government agency roster by Helen Edwards 20 March 2013, 08:00AM It is time for agencies to understand that procurement professionals consider far more than just the lowest price when making purchase decisions. Marketers must embrace the commercial realities by Claire Beale 20 March 2013, 08:00AM The quote of the night at last week's Marketing Society homage to chief executives came from O2's Ronan Dunne. Intelligence Three lessons from this year's ISBA conference by Staff 20 March 2013, 08:00AM Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success. Which DIY specialist is the most prominent online? Brand barometer by Gemma Charles 15 March 2013, 08:30AM Screwfix is the most prominent, with Wickes in second place. Latest Blog Entries Corporate crafting Greg Taylor, 20 March 2013 Trend spotting in food and drink - new ideas from the IFE show. Chris Arnold, 20 March 2013 How to Re-Master your Marketing - #thinkbranding2013 Brand Learning, 19 March 2013 It's easier than ever to create compelling mobile advertising Steffen Krabbenhoft, 19 March 2013 Jumping in bed with the supermarkets - the worst PR move ever? Hannah Stacey, 19 March 2013 Spend a penny in style Greg Taylor, 19 March 2013 Latest jobs UX Designer Recruiter GoodEgg Digital Salary £40-45k + Great Benefits Location Central London Senior Account Manager Recruiter I am Recruitment Salary Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols). Location Central London - Oxford Street on your doorstep Marketing Manager Recruiter VMA Group Salary Up to £40K Location London Head of Media Analysis Recruiter GoodEgg Digital Salary £60-90k + subtantial bonus and benefits Location Manchester Senior Brand Manager Recruiter Better Placed Recruitment Salary £40000 - £55000 per annum Location North West England Group Account Director Recruiter Blue Skies Marketing Recruitment Salary £Negotiable Location West Midlands BR Insight Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast) In an age where social media and brand image are irrevocably linked, org... Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast) Certain elements of CSR have slipped down marketing and sustainability a... New Rules for Online Advertising: Are You Compliant? (Webcast) New rules from the UK Committee on Advertising Practices (CAP) covering ... Reach New Customers and Power Sales With New Google Shopping (Expert Reports) In 2012, Google announced the end of its free Google Product Search prog... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports) This hard-hitting expert report forms the final chapter of our 2-part SE... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders