Monday 11 March 2013

Breaking news from Brand Republic - HTC, Global Radio, Maltesters, Mindshare, HSBC

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Latest news
HTC UK marketing chief exits ahead of ad campaign
HTC UK marketing chief exits ahead of ad campaign
by John Reynolds
11 March 2013, 09:05AM
James Atkins, HTC's UK head of marketing, has left the Taiwanese smartphone maker ahead of the launch of a global campaign for its flagship HTC One device.
Global Radio offers to sell stations to appease competition concerns
Global Radio offers to sell stations to appease competition concerns
by Maisie McCabe
11 March 2013, 09:36AM
Global Radio has offered to sell three stations, Real Radio XS in Manchester and Scotland, and Gold in the East Midlands, in response to the Competition Commission's provisional findings on its merger with GMG Radio.
Maltesters backs chocolate bar launch with £4m campaign
Maltesters backs chocolate bar launch with £4m campaign
by John Reynolds
11 March 2013, 09:28AM
Maltesers, the Mars-owned confectionery brand, is launching a chocolate bar format for the first time, backed by a £4m marketing push.
Mindshare opens The Adaptive Lab multimedia space
Mindshare opens The Adaptive Lab multimedia space
by Arif Durrani
11 March 2013, 09:10AM
Mindshare has created The Adaptive Lab, a multimedia space for brands, created to showcase the future of entertainment and connected experiences.
HSBC splits £400m global ad account
HSBC splits £400m global ad account
by Sara Kimberley
08 March 2013, 06:00PM
HSBC has split its £400m global creative account three-ways between Grey London, Saatchi & Saatchi and the incumbent JWT.
NEWSPAPER ABCs: Guardian hits historic low following 20p price hike
NEWSPAPER ABCs: Guardian hits historic low following 20p price hike
by Arif Durrani
08 March 2013, 03:20PM
The Guardian's circulation has fallen below 200,000 average daily sales for the first time since records began, in its first full month since increasing its coverprice by 20p on weekdays and on Saturdays.
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Opinion
Scandal of some great agencies ignored by Govt
Scandal of some great agencies ignored by Govt
by Jeremy Lee
07 March 2013, 08:00AM
For the Cabinet Office to conjure up a new agency - "Abbot Mead Vickers DDB" - in the list of shops to make it on to the Government's creative roster marked just another cock-up in the whole sorry and muddle-strewn process.
Advertising mustn't be the scapegoat for society's ills
Advertising mustn't be the scapegoat for society's ills
by Danny Rogers
07 March 2013, 07:00AM
"I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem.
Why long copy makes up for Tesco's Twitter silence
Why long copy makes up for Tesco's Twitter silence
by Claire Beale
06 March 2013, 08:00AM
I once asked an ad creative to write a couple of paragraphs about a piece of work he was very proud of. We needed a pithy summary of the ad: 200-odd words, maybe less. And we needed our couple of paragraphs within 48 hours: a luxurious amount of time...
Product placement on UK TV is not so much a damp squib, more a non-starter
Product placement on UK TV is not so much a damp squib, more a non-starter
by Arif Durrani
07 March 2013, 08:00AM
Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be...
Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong
Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong
by Helen Edwards
06 March 2013, 09:00AM
Far from sparking a national debate, the Andrex 'scrunch or fold' campaign appears to have united - and perplexed - most observers.
Has product placement failed to make the big impact that many predicted? The Marketing Society Forum
Has product placement failed to make the big impact that many predicted? The Marketing Society Forum
by
07 March 2013, 08:30AM
Scepticism persists, despite Channel 4 and several brands hailing the success of their recent TV work.
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
07 March 2013, 08:00AM
Heritage ads and TV programmes and features about the past seem to be increasingly common. But is retreating to nostalgia the last refuge for a brand in trouble or a sensible strategy in uncertain times? As I fruitlessly point out every three mont...
All the big data crunching that brands love turns out to be irrelevant in China
All the big data crunching that brands love turns out to be irrelevant in China
by Russell Davies
07 March 2013, 08:00AM
My favourite conference is one I never go to. It s called Strata and it s about, basically, the intersection of business and "big data". I like it because it seems to be the moment when a lot of very clever data people realise they need to communic...
Intelligence
The five rules of social media management
The five rules of social media management
by David Benady
08 March 2013, 10:00AM
Brands need to do more to embrace social media across their business functions, writes David Benady.
Which shampoo brand is most prominent online? Brand barometer
Which shampoo brand is most prominent online? Brand barometer
by Gemma Charles
08 March 2013, 08:30AM
Herbal Essences is the most prominent, with Head & Shoulders in second place.
Also in the news
Grey retains Pringles business after Kellogg's pitch
by Louise Ridley, 08 March 2013, 10:36AM
Boots UK launches ad funded show on Real and Smooth Radio
by Ian Darby, 08 March 2013, 10:16AM
Bupa recruits pharma veteran Theresa Heggie to top marketing post
by Alex Brownsell, 08 March 2013, 09:36AM
Campaign Viral Chart: Harlem shake spoofs dominate chart
by Ben Hall, 08 March 2013, 09:16AM
Facebook promises less clutter as new-look news feed unveiled
by Gordon MacMillan, 08 March 2013, 08:46AM
18 Feet & Rising lands Kopparberg integrated campaign
by Louise Ridley, 08 March 2013, 08:30AM
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