Thursday 28 March 2013

Digital AM - Tiger Woods, Twitter, Premier Foods, Apple, Campaign Viral Chart

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Facebook critics slam Nike's Tiger Woods ad
Facebook critics slam Nike's Tiger Woods ad
by James Swift
28 March 2013, 10:38AM
Nike's new ad celebrating Tiger Woods' return to the top of the world's golf rankings has been criticised for glossing over the athlete's public fall from grace by using the slogan, "Winning takes care of everything".
Twitter ad revenues to hit $1bn next year
Twitter ad revenues to hit $1bn next year
by Gordon MacMillan
28 March 2013, 09:14AM
Twitter is on course to hit global advertising revenues of $1 bn in 2014 and will earn $582.8m in 2013.
Premier Foods launches digital pitch
Premier Foods launches digital pitch
by Jeremy Lee
28 March 2013, 08:00AM
Premier Foods is holding a digital pitch for its "power brands", which include Hovis, Oxo and Mr Kipling.
Apple appoints Wright to lead iAd in Europe
Apple appoints Wright to lead iAd in Europe
by Maisie McCabe
28 March 2013, 08:00AM
Paul Wright, the chief digital officer of Omnicom Media Group UK, is joining Apple to become the European director of iAd.
Campaign Viral Chart: Pepsi Max stays on top
Campaign Viral Chart: Pepsi Max stays on top
by Ben Hall
28 March 2013, 09:27AM
Twitter's ad, celebrating its seventh birthday, has been shared more than 28,000 times this week, but Pepsi Max's hidden-camera viral, starring Nascar's Jeff Gordon, remains in first place.
Manifest London grabs Kopparberg PR and social media
Manifest London grabs Kopparberg PR and social media
by Daniel Farey-Jones
28 March 2013, 09:30AM
Swedish cider brand Kopparberg has appointed Manifest London as its retained PR and social media agency in the UK.
AKQA, Mindshare and TMW lead Rev Awards shortlist
AKQA, Mindshare and TMW lead Rev Awards shortlist
by Staff
28 March 2013, 11:35AM
AKQA, Mindshare Media and Tullo Marshall Warren lead the roll call of shortlisted agencies ahead of this year's Rev Awards.
Promotion: Harness the Power of Your Customer’s Digital Voice
How do you squeeze real value out of social media and user-generated content? Enter our latest survey and find out how your peers are doing in comparison
 
Also in the news
Collider12 attracts social, mobile and data start-ups
by Arif Durrani, 27 March 2013, 02:59PM
As The Sun announces paywall plans, will people pay?
by Gordon MacMillan, 27 March 2013, 11:35AM
Spotify "for music" by Droga5 NY
by , 28 March 2013, 08:00AM
Virgin Media amends traffic policy after BT and Sky quiz 'unlimited' broadband claims
by Matthew Chapman, 27 March 2013, 10:44AM
Facebook director Christian Hernandez on the challenges of being 'mobile first'
by Matthew Chapman, 27 March 2013, 12:15PM
Latest Blog Entries
It's only words and words are all I have
John Carroll, 28 March 2013
Don't get comfortable
Greg Taylor, 28 March 2013
Easterity strikes
Ian Moore, 28 March 2013
WPP acts swiftly against JWT India
Jeremy Lee, 27 March 2013
Why agencies should say "no" to Thomas Cook's ad package
Ian Darby, 27 March 2013
SEND US YOUR BEST TAPAS TO WIN A PLACEMENT AT BMB
Lol and Nat, 27 March 2013
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