Monday, 4 March 2013

Breaking news from Brand Republic - Sky, Tesco, Virgin Media, LinkedIn, Bauer

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Latest news
Sky to leapfrog Virgin Media with £200m acquisition of O2's telephony business
Sky to leapfrog Virgin Media with £200m acquisition of O2's telephony business
by Arif Durrani
04 March 2013, 09:10AM
BSkyB is set to become the UK's second largest broadband provider following a £200m deal with Telefónica to acquired its O2 and BE consumer broadband and fixed-line telephony business.
Tesco poaches Facebook and Sainsbury's execs for Blinkbox brand extensions
Tesco poaches Facebook and Sainsbury's execs for Blinkbox brand extensions
by Matthew Chapman
04 March 2013, 09:36AM
Tesco has poached Facebook head of retail Gavin Sathianathan and Sainsbury's head of digital and cross channel Mark Bennett, to Blinkbox's books and music offering.
Virgin Media deletes Coronation Street and One Born Every Minute in TiVo campaign
Virgin Media deletes Coronation Street and One Born Every Minute in TiVo campaign
by Maisie McCabe
04 March 2013, 09:25AM
Virgin Media is to delete 'Coronation Street', 'Dancing on Ice' and 'One Born Every Minute' as part of the next phase of its ad campaign to promote the "undelete" feature of its TiVo box.
LinkedIn is valued at more than $18bn
LinkedIn is valued at more than $18bn
by
04 March 2013, 09:12AM
Professional social network LinkedIn has been valued at more than $18bn.
Bauer poaches Global's Jo Parkerson to lead content-share initiative
Bauer poaches Global's Jo Parkerson to lead content-share initiative
by Arif Durrani
04 March 2013, 09:05AM
Bauer Media UK has hired Jo Parkerson to lead its new entertainment and lifestyle content hub, which shares content across the media group's magazine, radio, TV and online brands, including heat, Kiss, Planet Rock and Grazia.
Lord Sugar to step down from YouView
Lord Sugar to step down from YouView
by Maisie McCabe
01 March 2013, 04:30PM
Lord Alan Sugar is to step down from his role as non-executive chairman of the internet-connected TV platform YouView in the next few weeks.
Disney Channel and Disney Junior UK to start running spot ads
Disney Channel and Disney Junior UK to start running spot ads
by Maisie McCabe
01 March 2013, 04:12PM
Disney UK & Ireland is going to start selling spot advertising on the Disney Channel and Disney Junior UK for the first time in July.
Promotion:[Live webcast:]Social Media: 7 Steps To Empower Your Employees

How can you manage social media internally? Brand Republic’s webcast will reveal a 7 step guide to putting social at the heart of you organisation – secure your free place here
 
Opinion
Helen Edwards: wisdom of the dead versus the living
Helen Edwards: wisdom of the dead versus the living
by Helen Edwards
28 February 2013, 11:15AM
It is easy to get swept up in the developing online conversation about marketing theory, but we overlook the contribution of pioneering thinkers at our peril.
Sainsbury's has a lot going for it, but where's the soul?
Sainsbury's has a lot going for it, but where's the soul?
by Danny Rogers
28 February 2013, 08:00AM
"Behold the sun king?" Justin King addressed the Wacl dinner earlier this week.
Blackhurst puts focus on ads at seven-day Indy
Blackhurst puts focus on ads at seven-day Indy
by
28 February 2013, 08:00AM
In an era of declining print sales, Chris Blackhurst knows advertising will play a major role in the future prospects of the restructured Independent. By Arif Durrani.
Reinventing sustainability: why brand talk about responsibility is cheap
Reinventing sustainability: why brand talk about responsibility is cheap
by David Benady
28 February 2013, 09:00AM
As consumers grapple with the emotional fallout of the recession, brands can no longer merely say they are responsible, they must show it in every facet of their business, writes David Benady.
Credit downgrade should put UK marketers on alert
Credit downgrade should put UK marketers on alert
by Claire Beale
27 February 2013, 08:00AM
Sir Martin Sorrell reckons that Moody's decision to strip the UK of its AAA rating is further proof that (for now) we should all be looking to the Next 11 countries and even, still, the BRICS for growth.
How brands can embrace the Joy of Missing Out
How brands can embrace the Joy of Missing Out
by Nicola Kemp
27 February 2013, 09:00AM
Recession-hit, stay-at-home consumers are embracing the 'joy of missing out' by shunning what brands want them to do and focusing on their personal priorities in life, writes Nicola Kemp.
Why Route is the right direction for the outdoor industry
Why Route is the right direction for the outdoor industry
by Opinion
26 February 2013, 04:33PM
Route, the out of home measurement system formerly known as Postar, provided a truly eye-opening example of big data in action at its launch today, Glen Wilson, managing director of Posterscope, explains.
Intelligence
Brands on alert: six things you need to know about draconian new EU data rules
Brands on alert: six things you need to know about draconian new EU data rules
by Noelle McElhatton
01 March 2013, 09:00AM
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
Which cleaning spray is most prominent online? Brand barometer
Which cleaning spray is most prominent online? Brand barometer
by Gemma Charles
01 March 2013, 08:30AM
Dettol is the most prominent, with Flash in second place.
Also in the news
Campaign Viral Chart: Zuckerberg and Gates line up to get kids coding
by Sarah Johnson, 01 March 2013, 12:05PM
How Tweets influence mobile and tech shoppers
by Gordon MacMillan, 01 March 2013, 11:53AM
Three taps into clip-sharing vogue in ad campaign
by John Reynolds, 01 March 2013, 01:10PM
Sunday Times targets fashion and beauty brands with Style relaunch
by Arif Durrani, 01 March 2013, 12:25PM
News International sales team restructure puts four jobs at risk
by Maisie McCabe, 01 March 2013, 11:48AM
Cara Delevingne stars in Burberry Body Tender ad
by Maisie McCabe, 01 March 2013, 10:01AM
Channel 4 presenters pay homage to Diet Coke
by John Reynolds, 01 March 2013, 11:48AM
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