Friday, 1 March 2013

The Wall > How Twitter influences mobile and tech shoppers in the UK

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How to be good at social media without having to try [infographic]
01 March 2013, 2:48PM

Having read as much about social media as we know you have you will be well aware that you’re often given an awful lot of different advice about what works best in social and what doesn’t. This infographic isn’t by any means a by all and end all, but it does put down some key techniques, key tools, good advice on the kind of tweets you might like to send and suggestions of soical media templates to follow all in one handy place. Enjoy.

3 Things You Need To Know For Your Mobile And Tablet Strategy In 2013
01 March 2013, 2:27PM

The Internet, in its broad mass consumer form, has been around for about 18 years. Smart phones have been around for six – a third of that time. By the end of 2013, tablets will be well into their fourth year on the market.

Innovation in Fashion - I'm too sexy for my tech
01 March 2013, 12:43PM

Wearable tech: Even Apple is getting in on the action with the imminent launch of the iWatch.Hello and welcome to this week's Espresso of Innovation; the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week we're taking a little turn on the catwalk.

How Twitter influences mobile and tech shoppers in the UK [infographic]
01 March 2013, 11:44AM

How Tweets influence mobile and tech shoppers in the UKWe already know that Twitter users are very mobile and more likely to access the social network with a smartphone and today Twitter has released a mobile study that shines a light on how exposure to Tweets can drive brand engagement.

Facebook fuels advertising ambitions as it buys Atlas ad platform
01 March 2013, 10:02AM

Facebook buys Microsoft's ad measurement platform AtlasFacebook has bought the advertising-measurement platform Atlas from Microsoft for an undisclosed sum.

The acquisition shows that Facebook sees its focus on competing with Google and growing its advertising business, and the ability to gain far greater measurement data will help it do that.

The f-factor: how Facebook makes me depressed
01 March 2013, 10:00AM

A clever lady once told me that advertising is not a science and that people should stop trying to turn it into a set of equations. She has a first class degree in biochemistry so she may have had a point.

Were Yahoo right to ban flexible working?
28 February 2013, 2:44PM

Yahoo caused a bit of a stir this week with the news that head of HR Jackie Reses had sent an internal memo announcing that, as of June, flexible working arrangements would be banned completely.

Does size matter? When collaboration is not a good thing
28 February 2013, 10:00AM

The recent story about the new Seesaw crowdsourcing app got me thinking about the impact of digital on decision-making, collaboration and creativity. This is what Seesaw says about itself: “The purpose of Seesaw is pretty simple: you can instantly create a poll by taking a picture, and have friends (and strangers) vote on it. You can then send out a request for decision-making help through social networks or text message.

How to use Twitter as a sales channel
28 February 2013, 9:30AM

There is no denying that Twitter is an exceptional social media platform, but how many organisations really make the most of the 140 character window of opportunity it offers and how much impact can it really have as a business tool?

With Tesco at its centre - how the horsemeat scandal spread socially [infograpahic]
28 February 2013, 9:09AM

Tesco has become the brand most connected with the horsemeat scandalAs Tesco slowly responds to the horsemeat scandal in terms of social media, although you it has announced a new consumer food news website, you can see from this infographic that by far and away it remains the most connected with the food chain scandal in social channels.



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