Thursday 28 March 2013

Breaking news from Brand Republic - Premier Foods, Campaign viral chart, Twitter, Foot Locker

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Latest news
Premier Foods launches digital pitch
Premier Foods launches digital pitch
by Jeremy Lee
28 March 2013, 08:00AM
Premier Foods is holding a digital pitch for its "power brands", which include Hovis, Oxo and Mr Kipling.
Campaign Viral Chart: Pepsi Max stays on top as Twitter celebrates its birthday
Campaign Viral Chart: Pepsi Max stays on top as Twitter celebrates its birthday
by Ben Hall
28 March 2013, 09:27AM
Twitter's ad, celebrating its seventh birthday, has been shared more than 28,000 times this week, but Pepsi Max's hidden-camera viral, starring Nascar's Jeff Gordon, remains in first place.
Twitter ad revenues to hit $1bn next year
Twitter ad revenues to hit $1bn next year
by Gordon MacMillan
28 March 2013, 09:14AM
Twitter is on course to hit global advertising revenues of $1 bn in 2014 and will earn $582.8m in 2013.
Foot Locker in search for new Adidas work
Foot Locker in search for new Adidas work
by James Swift
28 March 2013, 08:00AM
Foot Locker is seeking an agency to work on its joint campaign with Adidas, little more than a year after handing the account to Creature.
Buhlmann hails the 'historic' merger of Dentsu and Aegis
Buhlmann hails the 'historic' merger of Dentsu and Aegis
by Maisie McCabe
28 March 2013, 08:00AM
Jerry Buhlmann, the new chief executive of the combined Dentsu Aegis Network, has described the merger as the "largest-ever single transaction in the advertising industry". He said: "Nothing has been bigger in the history of advertising: it was 3.2 b...
Infiniti signs controversial F1 star Sebastian Vettel as performance director
Infiniti signs controversial F1 star Sebastian Vettel as performance director
by Alex Brownsell
28 March 2013, 09:38AM
Luxury car maker Infiniti has signed Formula 1 driver Sebastian Vettel as its director of performance.
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Also in the news
Imperial War Museums seeks shop for WWI task
by Ian Darby, 28 March 2013, 08:00AM
Zurich plots network consolidation
by Louise Ridley, 28 March 2013, 08:00AM
Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs
by Charles Vallance and David Hopper, 28 March 2013, 08:00AM
Rolls-Royce's top marketer Marc Mielau on his plans to modernise a British classic
by Alex Brownsell, 28 March 2013, 08:00AM
Apple appoints Wright to lead iAd in Europe
by Maisie McCabe, 28 March 2013, 08:00AM
Facebook director Christian Hernandez on the challenges of being 'mobile first'
by Matthew Chapman, 27 March 2013, 12:15PM
Clearcast approves TV ad 'too raunchy' for children
by James Swift, 27 March 2013, 12:01PM
Opinion
Helen Edwards: Ideating key drivers... and the pitfalls of marketing jargon
Helen Edwards: Ideating key drivers... and the pitfalls of marketing jargon
by Helen Edwards
27 March 2013, 08:00AM
Marketers must ditch the buzzwords and jargon and start to speak in plain English if they want to continue to talk to brands about achieving 'clarity'.
A change of approach and a fresh start for Marketing
A change of approach and a fresh start for Marketing
by Claire Beale
27 March 2013, 08:00AM
This should feel momentous: the last-ever weekly printed Marketing. From now on, we're starting work on a new monthly magazine that will be more informative, more provocative and more beautiful.
Tuning Out: Why brands need to disconnect and embrace the new simplicity
Tuning Out: Why brands need to disconnect and embrace the new simplicity
by Nicola Kemp
26 March 2013, 01:00PM
From the pure colour palettes and clean lines of the Spring/Summer 2014 catwalk collections to the advent of 'slow technology', consumers are starting to embrace a new age of simplicity.
Intelligence
Pizza (grocery), which one is most prominent online? Brand barometer
Pizza (grocery), which one is most prominent online? Brand barometer
by Gemma Charles
28 March 2013, 08:30AM
Dr Oetker is the most prominent, followed by Chicago Town
Does data pose a threat to creativity?
Does data pose a threat to creativity?
by
28 March 2013, 08:00AM
Sir John Hegarty provided one of the more memorable quotes from last week s Advertising Week Europe conference. Talking about that horrible expression "big data", the current vogue and an altar at which many agencies are genuflecting, he pointed out ...
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