marketing your business online: The Wall > Tweeting from the afterlife

Friday 8 March 2013

The Wall > Tweeting from the afterlife

Tweeting from the afterlife

08 March 2013, 12:32PM

This one's a bit creepy, but fascinating too. 'LivesOn' is a new Twitter app, designed to tweet for you after you pass away. (Nice one, Darren)

Launching in March, the service uses Twitter bots powered by algorithms that analyse your online behaviour and learn how you speak. The app can then continues to scout the internet once you've passed away, favouriting tweets and posting the sort of links you like - creating a personal digital afterlife. As the tagline explains: “When your heart stops beating, you’ll keep tweeting.”

Newsjacking - Bieber in Horsemeat Banking Scandal

08 March 2013, 12:00PM

Hello and welcome to this week's Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week we're talking about newsjacking, but by the time you've read this, its timeliness might have expired.

Don't touch my phone! (Why marketers need to be more sensitive)

08 March 2013, 10:30AM

Last week, the unthinkable happened. My wife discovered the screen on her beloved and otherwise completely untarnished iPhone was cracked. The exact cause and reason behind this devastating event remains unclear, although the children and I have all have unshakeable alibis. This is just as well, as Mrs Shaikh was not impressed.

The Twitter's Ads API is a game changer for brands

08 March 2013, 9:00AM

The fast-paced nature of the social media industry means every year or so we are presented with the latest 'enormous step forward' for our craft. It can be easy to miss the genuine landmarks if we don't take a step back, analyze and consider how we can take advantage of these announcements. The Twitter Advertising API launch is a prime example of that.

Tesco missed a golden social media opportunity with the horsemeat scandal

08 March 2013, 9:00AM

One of the strangest aspects of the continuing horsemeat crisis has been the silence of some of the Twitter accounts and other social feeds of the retailers who have found themselves at the centre of the widening scandal.

Standardising viewable impressions - a commercial and tech framework for publishers

08 March 2013, 8:15AM

Advertisers want eyeballs and they want to know that those eyeballs are engaged. Their need to know has fuelled the debate about the use of viewable impressions, rocketing the topic up the agenda for both them and media owners.

Facebook promises less clutter in revamped news feed as advertisers get more real estate

08 March 2013, 7:35AM

Facebook has unveiled a major new look to its News Feed, the most significant change since the launch of Facebook Timelines, that it promises will reduce clutter and focus more on stories from friends and family.

Cutting through the hype to accelerate your social media

07 March 2013, 3:00PM

Social media, do you ever get the feeling it's everywhere? If it's not in front of you, (your screen); it's around you, (your next meeting or event will probably be organised with the support of social media activity, or perhaps someone's encouraging you to "engage" on-line too.)

Social Brands - from platforms to communities

07 March 2013, 12:13PM

In the first post in our series on Social Brands & The Future Of Marketing, we noted that, "the most successful brands don't just predict the future; they define the future on their own terms."

Advertisers to get more options as Facebook today reveals major redesign

07 March 2013, 9:30AM

Facebook is due to take the covers off a major relaunch today that will see news feeds completely revamped with new ways to filter posts into different strands as well as more image based ads.