Friday 22 March 2013

Breaking news from Brand Republic - Beyonce, Campaign Viral Chart, Trading Places, Diesel, Havas

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Latest news
H&M signs Beyoncé for beachwear TV campaign
H&M signs Beyoncé for beachwear TV campaign
by Matthew Chapman
22 March 2013, 09:25AM
H&M will run a summer campaign starring Beyoncé in swim and beachwear as it increases the pace of the expansion of its store estate.
Campaign Viral Chart: Dove men let their hair down
Campaign Viral Chart: Dove men let their hair down
by Ben Hall
22 March 2013, 09:36AM
A Brazilian ad for Dove's Men+Care range of shampoo, created by Ogilvy & Mather Brazil, has been shared 232,831 times to become the third most-shared ad of the week.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
22 March 2013, 09:00AM
Ogilvy & Mather appoints Cheryl Giovannoni as UK chief executive and Starbucks hires Simon Redfern as UK corporate affairs chief, in this week's round-up of people moves across advertising, marketing, media and PR.
Diesel's marketing director on bringing passion to work
Diesel's marketing director on bringing passion to work
by Sarah Johnson
21 March 2013, 10:25AM
Diesel's marketing and commercial director, Scott Morrison, talks to Marketing about his love of photography and how pursuing his passion led to huge career opportunities.
Havas Group pre-tax profits rise 14% to €190m
Havas Group pre-tax profits rise 14% to €190m
by Maisie McCabe
22 March 2013, 09:29AM
Havas Group, the owner of the Havas Worldwide and Havas Media networks, has reported pre-tax income of €190m (£161.2m) in 2012, an increase of 14.5% year on year after growth in new business, digital and emerging markets.
RadioWorks, 383, CDM London and Innocean Worldwide join IPA
RadioWorks, 383, CDM London and Innocean Worldwide join IPA
by Maisie McCabe
22 March 2013, 09:48AM
RadioWorks, 383, CDM London and Innocean Worldwide have become the latest members of the Institute of Practitioners in Advertising, as the body's council confirms Ian Priest as its new president.
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Also in the news
Campaign School Reports 2013 now available
by , 21 March 2013, 11:57AM
Google, Apple and Samsung most culturally vibrant brands, claims research
by John Reynolds, 21 March 2013, 11:34AM
Twitter celebrates its seventh birthday
by Gordon MacMillan, 21 March 2013, 11:19AM
Microsoft calls for industry movement to cure online ad 'illness'
by Matthew Chapman, 21 March 2013, 09:21AM
Watchdog slams Home Office ads
by Parliamentary correspondent, 21 March 2013, 08:00AM
Opinion
Helen Edwards: 'Good enough' is fine for government agency roster
Helen Edwards: 'Good enough' is fine for government agency roster
by Helen Edwards
20 March 2013, 08:00AM
It is time for agencies to understand that procurement professionals consider far more than just the lowest price when making purchase decisions.
Marketers must embrace the commercial realities
Marketers must embrace the commercial realities
by Claire Beale
20 March 2013, 08:00AM
The quote of the night at last week's Marketing Society homage to chief executives came from O2's Ronan Dunne.
Intelligence
Brand barometer: Dating sites, which one is most prominent online?
Brand barometer: Dating sites, which one is most prominent online?
by Gemma Charles
22 March 2013, 08:30AM
Plenty of Fish is the most prominent, followed by Match.com
Things we like
Things we like
by
21 March 2013, 11:00AM
Campaign's selection of media news and views of note in the week before 22 March 2013.
Latest Blog Entries
Who's looking after you?
Rachel Brushfield, 22 March 2013
Johnnie Walker's Asian Voyage of Marketing Discovery
Chris J Reed, 22 March 2013
The Decline of the Agency and Rise of the Client: Part 2
Richard Fullerton, 21 March 2013
Infected album release
Greg Taylor, 21 March 2013
Conference speakers call for an end to siloed thinking.
Sue Unerman, 21 March 2013
National debt: who do we owe?
Hugh Salmon, 21 March 2013
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