The Wall > Towie is the most tweeted about programme on Twitter - 7 TV engagement patterns

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list TOWIE is the most tweeted about programme on Twitter - 7 TV engagement patterns 04 March 2013, 3:10PM What do you think is the most tweeted about programme on British television right now? You might be surprised to learn that it is ITV’s reality soap ‘The Only Way is Essex’ or TOWIE as it is better known to its fans. TopShop is fashion's most social high street brand 04 March 2013, 11:36AM TopShop has been revealed as fashion’s most social media savvy high street brand, according to a London Fashion Week study. The report looked at River Island, TopShop and Whistles. While TopShop was by far the most social brand it was River Island and its celebrity hook-up with Rihanna that ensured it accounted for three times more buzz than rival TopShop. Facebook algorithm stops people seeing content they subscribe to - unless brands pay 04 March 2013, 11:12AM High profile Facebook users are growing increasingly frustrated at what they see as the social network gaming the system in order to encourage people to pay to promote their content. It comes after changes throughout 2012 to Facebook’s EdgeRank algorithm, which dictates what brand content appears in followers feeds. The Future of Marketing and Social Brands 04 March 2013, 10:21AM The most successful brands don't just predict the future; they define the future on their own terms. To that end, we've developed Social Brands & The Future Of Marketing - a series of provocations designed to help you shape your brand's vision of the future, and to start bringing that vision to life today. With 200 million members LinkedIn is now valued at more than $18 billion 03 March 2013, 10:22AM As we reported in January LinkedIn revealed it had hit a significant milestone as it passed the 200 million-member mark. Of those 200 million more than 11 million members are in the UK, a similar number are in Brazil, and 74 million are in the US. It is far smaller than Facebook and Twitter, but quietly the professional social network is attracting very positive numbers. Not only are its membership numbers shooting up, but so is its value. How to be good at social media without having to try [infographic] 01 March 2013, 2:48PM Having read as much about social media as we know you have you will be well aware that you’re often given an awful lot of different advice about what works best in social and what doesn’t. This infographic isn’t by any means a by all and end all, but it does put down some key techniques, key tools, good advice on the kind of tweets you might like to send and suggestions of soical media templates to follow all in one handy place. Enjoy. 3 Things You Need To Know For Your Mobile And Tablet Strategy In 2013 01 March 2013, 2:27PM The Internet, in its broad mass consumer form, has been around for about 18 years. Smart phones have been around for six – a third of that time. By the end of 2013, tablets will be well into their fourth year on the market. Innovation in Fashion - I'm too sexy for my tech 01 March 2013, 12:43PM Hello and welcome to this week's Espresso of Innovation; the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week we're taking a little turn on the catwalk. How Twitter influences mobile and tech shoppers in the UK [infographic] 01 March 2013, 11:44AM We already know that Twitter users are very mobile and more likely to access the social network with a smartphone and today Twitter has released a mobile study that shines a light on how exposure to Tweets can drive brand engagement. Facebook fuels advertising ambitions as it buys Atlas ad platform 01 March 2013, 10:02AM Facebook has bought the advertising-measurement platform Atlas from Microsoft for an undisclosed sum. The acquisition shows that Facebook sees its focus on competing with Google and growing its advertising business, and the ability to gain far greater measurement data will help it do that. BR Insight Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast) In an age where social media and brand image are irrevocably linked, org... 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