Friday 8 March 2013

Marketing Daily - The five rules of social media management; plus Mothercare, Visa, Bupa, and Weight Watchers

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
The five rules of social media management
David Benady,
08 March 2013
 

Brands need to do more to embrace social media across their business...

The five rules of social media management
 
 
Facebook promises less clutter as new-look news feed unveiled
Gordon MacMillan,
08 March 2013
 

Facebook has unveiled a major new look to its News Feed, the...

Facebook: unveils fresh News Feed look
 
 
Mothercare dials up brand focus with Mother's Day Facebook 'movie'
Matthew Chapman,
08 March 2013
 

Mothercare will launch a user-generated Mother's Day 'movie' charting 24-hours in the...

Mothercare: to launch a user-generated Mother's Day movie'
 
 
Government digital head Nick Jones quits for Visa Europe
Lynsey Barber,
08 March 2013
 

Nick Jones, the government's head of digital communications, is departing for a...

Digital guru: Nick Jones heads to Visa
 
 
Bupa recruits pharma veteran Theresa Heggie to top marketing post
Alex Brownsell,
08 March 2013
 

Healthcare company Bupa looks set to move away from consumer-focused marketing, with...

Bupa: Bupa by you by OgilvyOne
 
 
Peter Phillips wants to bring equestrian sport 'to the people'
John Reynolds,
08 March 2013
 

Equestrianism can boost its popularity and pull in more brand sponsorship by...

Equestrian sports: events have broad sponsorship appeal says Peter Phillips
 
 
Quiz time: take the social media exam #MarketingSME
Rachel Barnes,
06 March 2013
 

Brands: do you know your Facebook and Twitter from your Vine and...

Quiz time: take the social media exam #MarketingSME
 
 
Promotion: Product Labelling Risk Vs Reward: The REAL Story in 2013
Eco-labelling: how to build trust and drive ROI in 2013. Live Brand Republic webcast on 25 March – secure your free place here.

 


 
Also in the News
 
Brand barometer: Social media performance of Weight Watchers
08 March 2013
 
Which shampoo brand is most prominent online? Brand barometer
Gemma Charles,
08 March 2013
 
 
 
Blogs
 
 
Mobile World Congress 2013: Not the next big thing, the next big economy
Dominic Sunnebo
 

With the unprecedented pace of change in the mobile industry over the past five years, many of us were expecting...

 
 
Ecosystem Marketing รข€" 3 Ways to Thrive in your Natural Environment
Brand Learning
 

This post is provided by Linda Miller, Marketing Excellence Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Is it time to rethink dads?
sue benson
 

For brands targeting families, it's all about mum. We market to her throughout every stage of pregnancy and beyond, ensuring...

 
 
Emirates winning with paint-by-numbers sponsorship
John Reynolds
 

Bumble, Athers and Clive Lloyd should be thankful, it could have been worse. Old Trafford cricket ground could have been...

 
 
Why good design matters
Keith Forbes
 

Mad Men might make great television and it is compulsive viewing for millions, but it's far removed from reality and...

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast)
 
Certain elements of CSR have slipped down marketing and sustainability a...
 
 
New Rules for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Reach New Customers and Power Sales With New Google Shopping (Expert Reports)
 
In 2012, Google announced the end of its free Google Product Search prog...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
 
 
Jobs of the Week

Marketing Director, SPE Resourcing £65,000 + Package, Oxfordshire/Wiltshire/Berkshire/Hampshire

CRM Campaign Execution Manager, Barclays competitive salary plus excellent benefits, Coventry

Brand Manager, The Glenmorangie Company Competitive Plus Benefits, Edinburgh

Senior Account Manager, I am Recruitment Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols)., Central London - Oxford Street on your doorstep

Product Manger - Video, Audio and Editorial, GoodEgg Digital £40,000 - £50,000 + excellent benefits, South West London

Qual Research Manager / Associate Director, NG Digital Marketing £35000 - £55000 per annum, City of London

Graphic Designer, Better Placed Recruitment £15000 - £18000 per annum + Benefits, Leeds

Senior Account Manager Integrated Agency, Twist Recruitment £36000 - £38000 per annum + Bonus, West End

Ecommerce Production Manager, Salt £45000 - £50000 per annum + bonus + benefits, London

Research Manager, NG Digital Marketing £40000 per annum, Dorset

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