Thursday, 28 March 2013

Media PM - Fru Hazlitt, mobile marketing, TV ads, Heart, DAB,

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Media PM Bulletin
 
 
 
*   Latest News
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Hazlitt ready to continue defying the odds at ITV
Hazlitt ready to continue defying the odds at ITV
28 March 2013

Having steadied the ship since her surprise appointment as ITV's commercial chief...

  
A landmark moment for mobile marketing
A landmark moment for mobile marketing
28 March 2013

Weve, a joint venture by the UK's biggest mobile operators, aims to...

  
Arif Durrani: head of media, Campaign and editor of Media Week
Arif Durrani: An innovative TV format is not just about length
Arif Durrani, 28 March 2013

Five seconds was all you needed to take in those "hello boys"...

  
Britvic: J2O brand signs sponsorship deal with Global Radio
Britvic's J2O to sponsor Heart weekend breakfast and Club Classics
Maisie McCabe, 28 March 2013

Britvic's J2O has signed a widespread five-month deal with Global Radio to...

  
Does DAB remain the future of radio?
Does DAB remain the future of radio?
28 March 2013

It's not just analogue radio but other digital technologies that could stunt...

  
Inside... Absolute Radio
Inside... Absolute Radio
28 March 2013

The radio network's focus on delivering great music is matched only by...

  
Things we like
Things we like
28 March 2013

Campaign's selection of media news and views of note in the week...

  
Association of Train Operating Companies: One of three accounts picked up by Carat in quick succession, leading to its number-two position the table
Media business rankings
28 March 2013

29 March 2013: There are no new entries this week, with Carat...

  
*   Also in the News
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Zurich plots network consolidation
Louise Ridley, 28 March 2013
Apple appoints Wright to lead iAd in Europe
Maisie McCabe, 28 March 2013
UK adspend still to increase despite European slowdown
Maisie McCabe, 28 March 2013
AKQA, Mindshare and TMW lead Rev Awards shortlist
Staff, 28 March 2013
 
 
Blogs
The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

It?s only words and words are all I have
John Carroll

Last Sunday, I was enjoying a rare moment of relaxation reading the newspaper whilst listening to the radio. There is...

The power of touch for media touchpoints
David Brennan

Words are powerful things. The mere act of learning a new one can send you down some fascinating lines of...

Conference speakers call for an end to siloed thinking.
Sue Unerman

This seemed like a theme that speakers came back to again and again during the Warc MAP conference this month....

The return of the New Model Army
John Carroll

The sexy job this decade is supposed to be a statistician . This brings a smile to my face as...

ALGORITHM AND BLUES
David Brennan

I have been talking and writing a lot lately about the limitations of 'big data' (the ' ' denotes irony,...

You have to see what the customer sees, feel what the customer feels, know their truth to get it right.
Sue Unerman

I spent some of this morning in the inspiring company of Mat Hunter, Chief Design Officer at the Design Council...

Twitter by candlelight
Sue Unerman

Twitter by candlelight - highly recommended in case of emergency, keep your iPad charged.

 
 
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