Thursday, 7 March 2013

Marketing Daily - Virgin Atlantic's top marketer Simon Lloyd reveals his plans to make the airline 'irresistible'; plus Facebook, Littlewoods, Rekorderlig, and Wonga.com

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'
Alex Brownsell,
07 March 2013
 

The carrier's marketing director explains why the brand is pinning its long-term...

Simon Lloyd, marketing director, Virgin Atlantic
 
 
Travel should be memorable, says Virgin Atlantic marketing boss
Sarah Johnson,
07 March 2013
 

Digital communication is no substitute for human connection through travel, according to...

Simon Lloyd, marketing director at Virgin Atlantic
 
 
Facebook to unveil major redesign later today
Gordon MacMillan,
07 March 2013
 

Facebook is due to take the covers off a major relaunch today...

Mark Zuckerberg: to announce news feed changes
 
 
Facebook must raise its game in the mobile space to reverse UK slump
Kim Benjamin,
07 March 2013
 

Are you suffering from Facebook fatigue? If so, you are not alone.

Facebook must raise its game in the mobile space to reverse UK slump
 
 
Coke boss wants more activity tie-ups with charitable sector
John Reynolds,
07 March 2013
 

Coca-Cola is on the hunt for charitable and voluntary partners, as it...

Coca-Cola: increasing marketing spend behind its lower-calorie drinks
 
 
Littlewoods emulates 'hello boys' ad with first spring push in five years
Matthew Chapman,
07 March 2013
 

Littlewoods will launch its first above-the-line Spring campaign for five years, with...

Myleene Klass: launches swimwear range for Littlewoods
 
 
Has product placement failed to make the big impact that many predicted? The Marketing Society Forum
07 March 2013
 

Scepticism persists, despite Channel 4 and several brands hailing the success of...

Has product placement failed to make the big impact that many predicted? The Marketing Society Forum
 
 
Rekorderlig unveils 'rising star' brand ambassadors and social media campaign
Gemma Charles,
07 March 2013
 

Rekorderlig, the premium Swedish cider brand, has named four brand ambassadors spanning...

Erika Lindberg: the kitesurfer joins Rekorderlig's
 
 
Champions of Design: Leon
Staff,
05 March 2013
 

The small, influential "naturally fast food" restaurant chain has a popular recipe-book...

Champions of Design: Leon
 
 
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?

We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant - free registration.

 
Also in the News
 
Wonga.com and co to face advertising restrictions
Maisie McCabe,
06 March 2013
 
Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn
Nigel Roberts, creative director, Leagas Delaney,
07 March 2013
 
Sector Insight: deodorants and body sprays
Jane Bainbridge,
07 March 2013
 
 
 
Blogs
 
 
Ecosystem Marketing â€" 3 Ways to Thrive in your Natural Environment
Brand Learning
 

This post is provided by Linda Miller, Marketing Excellence Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Is it time to rethink dads?
sue benson
 

For brands targeting families, it's all about mum. We market to her throughout every stage of pregnancy and beyond, ensuring...

 
 
Emirates winning with paint-by-numbers sponsorship
John Reynolds
 

Bumble, Athers and Clive Lloyd should be thankful, it could have been worse. Old Trafford cricket ground could have been...

 
 
Why good design matters
Keith Forbes
 

Mad Men might make great television and it is compulsive viewing for millions, but it's far removed from reality and...

 
 
Champs or chumps? Can an establishment brand like the RAC really be ‘The Motorist’s Champion’?
Jeremy Davies
 

My parents recently had a health emergency befall them on holiday. My Dad was hospitalized for nearly a week, leaving...

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast)
 
Certain elements of CSR have slipped down marketing and sustainability a...
 
 
New Rules for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Reach New Customers and Power Sales With New Google Shopping (Expert Reports)
 
In 2012, Google announced the end of its free Google Product Search prog...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
 
 
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Marketing Director, SPE Resourcing £65,000 + Package, Oxfordshire/Wiltshire/Berkshire/Hampshire

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Senior Account Manager, I am Recruitment Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols)., Central London - Oxford Street on your doorstep

Digital Data Analyst - Boutique Digital Agency - Up to £30K!, Propel £20000 - £30000 per annum + £24-30K + benefits, London

Integrated Senior Account Executive, Daniel Marks London £22-25K + Benefits, Central London

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