Monday, 25 March 2013

Marketing Daily - Cadbury Dairy Milk launches Marvellous Creations brand extension. Plus Blockbuster, Nestle, EE, and BuzzFeed

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
Dairy Milk launches Marvellous Creations brand extension
John Reynolds,
25 March 2013
 

Mondelez is launching a brand extension of its Cadbury Dairy Milk brand...

Rupert Everett: actor stars in latest Kenco Millicano TV ad
 
 
Blockbuster jobs and brand saved after sale to restructuring specialist
Matthew Chapman,
25 March 2013
 

Blockbuster has been sold to restructuring specialist Gordon Brothers Europe for an...

Blockbuster: old to restructuring specialist Gordon Brothers Europe
 
 
Nestle in Kit Kat product recall scare
John Reynolds,
25 March 2013
 

Nestle has been forced to recall some of its Kit Kat chocolate...

Kit Kat: pieces of plastic were found in some products
 
 
Retail sector to receive £1.8bn boost from 'universal' 4G
Matthew Chapman,
25 March 2013
 

Britain's retail sector will receive a £1.8bn boost over a year after...

Mobile usage: retail sector expects a boost from 4G
 
 
BuzzFeed launches in the UK
Gordon MacMillan,
25 March 2013
 

BuzzFeed, dubbed one of the most innovative social media businesses around by...

BuzzFeed launches in the UK
 
 
Twitter drives TV ratings, says UKTV chief
Louise Ridley,
25 March 2013
 

Twitter has driven UKTV's ratings, according to Darren Childs, the broadcaster's chief...

Darren Childs: chief executive, UKTV
 
 
Promotion: Reach New Customers And Power Sales With New Google Shopping
Read how Google Shopping affects UK retailers and what to consider when planning your new comparison shopping strategies, on desktop, mobile and tablet devices. Download it for free now.

 

 
Also in the News
 
BBC trials iPlayer-first strategy with Peter Kay sitcom
Arif Durrani,
25 March 2013
 
 
 
Blogs
 
 
Ad Week Europe: (mostly) worth it
Ed Cox
 

I think like many of my colleagues across the industry, I've found it hard to get away from the office...

 
 
Mouthing off about sex
Gail Parminter
 

Ever since the first Cadbury's Flake felatio scene, advertising has been a bit obsessed with women putting things in their...

 
 
Is Microsoft predicting a pandemic?
Mark Tomkins, TDA
 

“If you see an illness and you don't call the industry to arms to try and cure it then...

 
 
Five things you can learn from Facebook
Anil Pillai
 

Facebook's meteoric rise, astonishingly large user-base and world's youngest billionaire CEO make it one of the most fascinating businesses on...

 
 
The Decline of the Agency and Rise of the Client: Part 2
Richard Fullerton
 

In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees,...

 
 
 
 
 
 
Whitepapers
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast)
 
Certain elements of CSR have slipped down marketing and sustainability a...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
 
 
Jobs of the Week

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Customer Experience Web Design/E-Business Manager, Regan & Dean Recruitment Limited £60000 - £61000 per annum + excellent bens, London

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Aftersales Business Development Manager, Porsche Cars Great Britain Ltd Competitive salary plus benefits, Reading

Sponsorship Opportunities, f1 Recruitment Up to 100k, Middle East

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