Thursday, 7 March 2013

Breaking news from Brand Republic - Philadelphia, Facebook, Wonga.com, Coca-Cola, Play.com

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Latest news
Philadelphia calls £35m Euro ad pitch
Philadelphia calls £35m Euro ad pitch
by Jeremy Lee
07 March 2013, 07:00AM
Philadelphia, the cream-cheese range, is reviewing its £35 million pan-European advertising account.
Facebook to unveil major redesign later today
Facebook to unveil major redesign later today
by Gordon MacMillan
07 March 2013, 09:24AM
Facebook is due to take the covers off a major relaunch today that will see news feeds completely revamped with new ways to filter posts into different strands as well as more image based ads.
Wonga.com and co to face advertising restrictions
Wonga.com and co to face advertising restrictions
by Maisie McCabe
06 March 2013, 04:41PM
Wonga.com and other short-term loan companies are to face restrictions in how they can advertise, under plans announced by the Government today.
Coke boss wants more activity tie-ups with charitable sector
Coke boss wants more activity tie-ups with charitable sector
by John Reynolds
07 March 2013, 08:55AM
Coca-Cola is on the hunt for charitable and voluntary partners, as it seeks to build on its partnership with charity StreetGames and to up its CSR (corporate social responsibility) credentials.
Play.com seeks shop for repositioning task
Play.com seeks shop for repositioning task
by Sara Kimberley
07 March 2013, 07:00AM
Play.com is reviewing its advertising account as part of a repositioning as an eBay-style marketplace. The company is closing its retail business following changes to tax rules.
Altman out in IPG Mediabrands rejig
Altman out in IPG Mediabrands rejig
by Maisie McCabe
07 March 2013, 07:00AM
Interpublic has promoted Andy Jones, the chief executive of UM London, to the new role of chief executive of IPG Mediabrands in the UK and Ireland.
Betfair calls Euro creative review
Betfair calls Euro creative review
by Sara Kimberley
07 March 2013, 07:00AM
Betfair is seeking an agency to handle its pan-European advertising business.
IPG hires Y&R's Carter Murray to lead Draftfcb Worldwide
IPG hires Y&R's Carter Murray to lead Draftfcb Worldwide
by Maisie McCabe
07 March 2013, 09:16AM
Interpublic has appointed Carter Murray, the president and chief executive of Y&R North America, to the role of chief executive of Draftfcb Worldwide, replacing Laurence Boschetto.
Rekorderlig unveils 'rising star' brand ambassadors and social media campaign
Rekorderlig unveils 'rising star' brand ambassadors and social media campaign
by Gemma Charles
07 March 2013, 09:02AM
Rekorderlig, the premium Swedish cider brand, has named four brand ambassadors spanning the worlds of fashion, art and extreme sport, as part of a £4m marketing drive in the UK.
Ad agencies consider appeal against Govt creative roster
Ad agencies consider appeal against Govt creative roster
by Jeremy Lee
07 March 2013, 07:00AM
Advertising agencies that have failed to land a place on the Government's creative roster are planning to appeal against the decision.
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Opinion
Scandal of some great agencies ignored by Govt
Scandal of some great agencies ignored by Govt
by Jeremy Lee
07 March 2013, 08:00AM
For the Cabinet Office to conjure up a new agency - "Abbot Mead Vickers DDB" - in the list of shops to make it on to the Government's creative roster marked just another cock-up in the whole sorry and muddle-strewn process.
Advertising mustn't be the scapegoat for society's ills
Advertising mustn't be the scapegoat for society's ills
by Danny Rogers
07 March 2013, 07:00AM
"I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem.
Why long copy makes up for Tesco's Twitter silence
Why long copy makes up for Tesco's Twitter silence
by Claire Beale
06 March 2013, 08:00AM
I once asked an ad creative to write a couple of paragraphs about a piece of work he was very proud of. We needed a pithy summary of the ad: 200-odd words, maybe less. And we needed our couple of paragraphs within 48 hours: a luxurious amount of time...
Product placement on UK TV is not so much a damp squib, more a non-starter
Product placement on UK TV is not so much a damp squib, more a non-starter
by Arif Durrani
07 March 2013, 08:00AM
Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be...
Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong
Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong
by Helen Edwards
06 March 2013, 09:00AM
Far from sparking a national debate, the Andrex 'scrunch or fold' campaign appears to have united - and perplexed - most observers.
Has product placement failed to make the big impact that many predicted? The Marketing Society Forum
Has product placement failed to make the big impact that many predicted? The Marketing Society Forum
by
07 March 2013, 08:30AM
Scepticism persists, despite Channel 4 and several brands hailing the success of their recent TV work.
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
07 March 2013, 08:00AM
Heritage ads and TV programmes and features about the past seem to be increasingly common. But is retreating to nostalgia the last refuge for a brand in trouble or a sensible strategy in uncertain times? As I fruitlessly point out every three mont...
All the big data crunching that brands love turns out to be irrelevant in China
All the big data crunching that brands love turns out to be irrelevant in China
by Russell Davies
07 March 2013, 08:00AM
My favourite conference is one I never go to. It s called Strata and it s about, basically, the intersection of business and "big data". I like it because it seems to be the moment when a lot of very clever data people realise they need to communic...
Intelligence
Facebook must raise its game in the mobile space to reverse UK slump
Facebook must raise its game in the mobile space to reverse UK slump
by Kim Benjamin
07 March 2013, 08:30AM
Are you suffering from Facebook fatigue? If so, you are not alone.
The SpaceTop 3D desktop
The SpaceTop 3D desktop
by
07 March 2013, 08:00AM
One gripe with digital is that, unlike a book or vinyl, it's not a tactile medium. Well, that may be about to change, Jeremy Lee says.
Also in the news
Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'
by Alex Brownsell, 07 March 2013, 09:00AM
Smart operator Clark set for Hypernaked challenge
by , 07 March 2013, 08:00AM
Virgin Trains "fly Virgin Trains" by Elvis Communications
by , 07 March 2013, 08:00AM
WaterAid in hunt for creative shop
by Ian Darby, 07 March 2013, 07:00AM
WPP, Omnicom and Publicis emerge as results winners
by Maisie McCabe, 07 March 2013, 07:00AM
OgilvyOne lands £3m Co-op direct account
by Sara Kimberley, 07 March 2013, 07:00AM
Latest Blog Entries
Should we ban all payday loan ads?
Chris Arnold, 07 March 2013
ALGORITHM AND BLUES
David Brennan, 06 March 2013
Is it time to rethink dads?
sue benson, 06 March 2013
Retail racking
Greg Taylor, 06 March 2013
Could new EU laws be the death of targeted marketing and big data?
Chris Arnold, 06 March 2013
Emirates winning with paint-by-numbers sponsorship
John Reynolds, 05 March 2013
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