Latest news | | | | | | Philadelphia, the cream-cheese range, is reviewing its £35 million pan-European advertising account. | | | | | | | Facebook is due to take the covers off a major relaunch today that will see news feeds completely revamped with new ways to filter posts into different strands as well as more image based ads. | | | | | | | Wonga.com and other short-term loan companies are to face restrictions in how they can advertise, under plans announced by the Government today. | | | | | | | Coca-Cola is on the hunt for charitable and voluntary partners, as it seeks to build on its partnership with charity StreetGames and to up its CSR (corporate social responsibility) credentials. | | | | | | | Play.com is reviewing its advertising account as part of a repositioning as an eBay-style marketplace. The company is closing its retail business following changes to tax rules. | | | | | | | Interpublic has promoted Andy Jones, the chief executive of UM London, to the new role of chief executive of IPG Mediabrands in the UK and Ireland. | | | | | | | Betfair is seeking an agency to handle its pan-European advertising business. | | | | | | | Interpublic has appointed Carter Murray, the president and chief executive of Y&R North America, to the role of chief executive of Draftfcb Worldwide, replacing Laurence Boschetto. | | | | | | | Rekorderlig, the premium Swedish cider brand, has named four brand ambassadors spanning the worlds of fashion, art and extreme sport, as part of a £4m marketing drive in the UK. | | | | | | | Advertising agencies that have failed to land a place on the Government's creative roster are planning to appeal against the decision. | | | | Promotion:[Live webcast:]Social Media: 7 Steps To Empower Your Employees |
| How can you manage social media internally? Brand Republic’s webcast will reveal a 7 step guide to putting social at the heart of you organisation – secure your free place here | | | | Opinion | | | | | | For the Cabinet Office to conjure up a new agency - "Abbot Mead Vickers DDB" - in the list of shops to make it on to the Government's creative roster marked just another cock-up in the whole sorry and muddle-strewn process. | | | | | | | "I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem. | | | | | | | I once asked an ad creative to write a couple of paragraphs about a piece of work he was very proud of. We needed a pithy summary of the ad: 200-odd words, maybe less. And we needed our couple of paragraphs within 48 hours: a luxurious amount of time... | | | | | | | Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be... | | | | | | | Far from sparking a national debate, the Andrex 'scrunch or fold' campaign appears to have united - and perplexed - most observers. | | | | | | | Scepticism persists, despite Channel 4 and several brands hailing the success of their recent TV work. | | | | | | | Heritage ads and TV programmes and features about the past seem to be increasingly common. But is retreating to nostalgia the last refuge for a brand in trouble or a sensible strategy in uncertain times? As I fruitlessly point out every three mont... | | | | | | | My favourite conference is one I never go to. It s called Strata and it s about, basically, the intersection of business and "big data". I like it because it seems to be the moment when a lot of very clever data people realise they need to communic... | | | | Intelligence | | | | | | Are you suffering from Facebook fatigue? If so, you are not alone. | | | | | | | One gripe with digital is that, unlike a book or vinyl, it's not a tactile medium. Well, that may be about to change, Jeremy Lee says. | | | | | | Latest jobs | | Head of Media Analysis | Recruiter GoodEgg Digital | Salary £60-90k + subtantial bonus and benefits | Location Manchester | | | | Regional Manager | Recruiter Heineken UK Ltd | Salary Competitive salary & benefits | Location South East England | | Senior Account Manager | Recruiter I am Recruitment | Salary Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols). | Location Central London - Oxford Street on your doorstep | | | | | |
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