Monday, 25 March 2013

Breaking news from Brand Republic - Blockbuster, Mail Online, Kit Kat, video ads, Publicis Chemistry

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Latest news
Blockbuster jobs and brand saved after sale to restructuring specialist
Blockbuster jobs and brand saved after sale to restructuring specialist
by Matthew Chapman
25 March 2013, 09:39AM
Blockbuster has been sold to restructuring specialist Gordon Brothers Europe for an undisclosed sum in a deal that will save 2,000 jobs and 264 stores.
Ad revenue at the Mail Online soars by almost 60%
Ad revenue at the Mail Online soars by almost 60%
by Maisie McCabe
25 March 2013, 09:57AM
Advertising revenue at the Mail Online has increased by 59% year on year, in the five months to the end of February 2013.
Nestle in Kit Kat product recall scare
Nestle in Kit Kat product recall scare
by John Reynolds
25 March 2013, 09:49AM
Nestle has been forced to recall some of its Kit Kat chocolate range after small pieces of plastic were found in products.
Video ad walls should replace paywalls, says Ebuzzing chief
Video ad walls should replace paywalls, says Ebuzzing chief
by Louise Ridley
25 March 2013, 08:58AM
News International and other publishers using paywalls should replace them with web pages offering a choice of video ads, according to Pierre Chappaz, the co-founder and chief executive of European ad platform Ebuzzing.
Publicis Chemistry hires Kevin Allen to lead planning
Publicis Chemistry hires Kevin Allen to lead planning
by Sara Kimberley
25 March 2013, 08:38AM
Publicis Chemistry has poached Kevin Allen, Gyro's global planning director, to become its executive planning director, replacing Malcolm Cotton.
Bob Mullings to leave Channel 4
Bob Mullings to leave Channel 4
by Maisie McCabe
22 March 2013, 04:30PM
Bob Mullings, the regional sales controller at Channel 4, is leaving the broadcaster after 16 years, after it extended its structure of agency principals to its regional sales force.
Three great ads I had nothing to do with: Ben Tollett & Emer Stamp
Three great ads I had nothing to do with: Ben Tollett & Emer Stamp
by Ben Tollett & Emer Stamp, joint creative directors, Adam & Eve DDB
25 March 2013, 09:00AM
Ben Tollett and Emer Stamp, joint creative directors, Adam & Eve DDB reveal the three ad campaigns they admire but had nothing to do with.
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Also in the news
Jonathan Oates launches tech-focused agency after Betfair exit
by John Owens, 25 March 2013, 08:32AM
OMG employee honoured through charity ads during England games
by Maisie McCabe, 22 March 2013, 03:13PM
Channel 4's 'meet the superhumans' wins best commercial at British Arrows
by Jeremy Lee, 22 March 2013, 01:55PM
Govt comms chief Alex Aiken defends ad roster
by Louise Ridley, 22 March 2013, 12:14PM
Driven speeds off with Vimto social media business
by Maisie McCabe, 22 March 2013, 11:35AM
Adam Crozier took home £3.2m in 2012
by Maisie McCabe, 22 March 2013, 11:26AM
Opinion
Helen Edwards: 'Good enough' is fine for government agency roster
Helen Edwards: 'Good enough' is fine for government agency roster
by Helen Edwards
20 March 2013, 08:00AM
It is time for agencies to understand that procurement professionals consider far more than just the lowest price when making purchase decisions.
Marketers must embrace the commercial realities
Marketers must embrace the commercial realities
by Claire Beale
20 March 2013, 08:00AM
The quote of the night at last week's Marketing Society homage to chief executives came from O2's Ronan Dunne.
Intelligence
Havas Media
Havas Media
by
25 March 2013, 08:00AM
Score: 6 Last year: 6 The UK agency formerly known as MPG Media Contacts had a decent 2012. Since then, its 125-market network has rebranded to Havas Media, in line with the renaming of Euro RSCG to Havas Worldwide on the creative side. In an en...
Havas EHS
Havas EHS
by
25 March 2013, 08:00AM
Score: 4 Last year: 7 It seems fair to say that Havas EHS, which was rebranded from EHS 4D as part of a broader Havas initiative, has seen better years than 2012. Its new-business record going into last year was strong in 2011, it won 17 new...
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Love for local
Greg Taylor, 25 March 2013
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