Marketing Daily - Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs. Plus Rolls-Royce, NSPCC, American Express, and Dulux

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View in web browser View text-only version   Breaking news from Marketing March 2013   Latest News   Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs Charles Vallance and David Hopper, 28 March 2013   In their book, published next week, Charles Vallance, co-founder of VCCP, and...     Rolls-Royce's top marketer Marc Mielau on his plans to modernise a British classic Alex Brownsell, 28 March 2013   The Rolls-Royce general manager of marketing believes its new Wraith model is...     NSPCC ditches shock tactics for 'gentle' campaign Rachel Barnes, 28 March 2013   The NSPCC is shifting away from shock ads to focus on prevention...     American Express to serve geo-targeted ads in London cabs Matthew Chapman, 28 March 2013   American Express is launching a geo-targeted taxi ad campaign that will show...     Infiniti signs F1 star Sebastian Vettel as performance director Alex Brownsell, 28 March 2013   Luxury car maker Infiniti has signed Formula 1 driver Sebastian Vettel as...     Twitter ad revenues to hit $1bn next year Gordon MacMillan, 28 March 2013   Twitter is on course to hit global advertising revenues of $1 bn...     Dulux: A paint ad that's a bit like a beer ad Mark Hancock, Director of strategy, Lida, 28 March 2013   Marketing's unique weekly analysis of ad recall in association with TNS.     Champions of Design: National Geographic Staff, 26 March 2013   The magazine of the eponymous society has been the cornerstone of its...     Promotion: Content Marketing in Practice: Captivate and Connect How do you create a consistent content brand message through all your channels? Find out how your peers do it by entering our new content marketing survey here.   Also in the News   Round table: Smart content holds the key to engagement 27 March 2013   Group FMG: Let me tell you a story 27 March 2013   Forward: If you emulate success, be mindful of context 27 March 2013   Haymarket Network: Community remains the most valuable currency 27 March 2013   River: The rain happens, content doesn't 27 March 2013       Blogs     Big Data is a misleading term Paul Frampton   There are a lot of myths surrounding Big Data when it comes to marketing. Two of the biggest are...     MBA marketing departments need to join the digital age Heather Baker   I recently completed my MBA at London Business School, and it was one of the most rewarding and enjoyable experiences...     Who’s winning the Culture Wars? Izzy Pugh   Brands are beginning to question whether knowing their consumer is enough to differentiate them in these tough times when consumers...     eBay paid search fails to hit the mark David Forthergill   Last week Ebay published a study claiming pay per click (PPC) is a waste of money and has no impact...     What’s the story? Simon Daglish   I spent much of last week immersed in Advertising Week's first festival foray in Europe. Four days of seminars, debates...             Whitepapers     Harness the Power of Your Customer's Digital Voice (Webcast)   All customers have the potential to become your brand advocates, driving...     Content Marketing in Practice: Captivate and Convert (Webcast)   Brand storytelling, when done right, allows marketers to lead customers ...     Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)   In an age where social media and brand image are irrevocably linked, org...     Improving Marketing and Media Performance (Expert Reports)   A recent Brand Republic survey revealed that 78% of respondents felt und...     The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)   With UK consumers spending an average of £1,083 a year online, int...         PR & Events Coordinator, AF Selection £22,000 - £26,000, Worcestershire Insights Analyst, Salt £30000 - £38000 per annum + Bonus & Benefits, Maidenhead Account Planner, Direct Recruitment £60,000, Cheltenham Associate Channel Manager - Service, Nigel Wright Recruitment £35,000 + Benefits, South West Digital Client Services Director, Periscope Recruitment LLP £60000.00 - £80000.00 per annum, London Web Analyst, Salt £35000 - £38000 per annum + Bonus & Benefits, London Head of Marketing, Adam Recruitment £55000 - £65000 per annum + car + bonus + bens, London Web Analyst, Salt £35000 - £38000 per annum + Bonus & Benefits, Maidenhead PR Account Director - Consumer - Award Winning PR Agency, Digital Gurus £43000 - £48000 per annum + benefits, London Digital Marketing Executive - Non for profit Membership brand-, Propel £24000 - £28000 per annum, City of London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2013 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ▼  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ▼  March (132) The Wall > Why the Guardian will eventually have t... 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