Monday, 18 March 2013

Digital AM - Auto Trader, Sky, M&C Saatchi, Microsoft, Burberry

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Auto Trader begins biggest ever marketing investment
Auto Trader begins biggest ever marketing investment
by Maisie McCabe
18 March 2013, 11:20AM
Auto Trader, the online car retailer, is launching a new TV ad today to promote the breadth, scale and usability of its service as part of its largest marketing investment to date.
Sky boosts catch-up offering with Channel 4's 4oD
Sky boosts catch-up offering with Channel 4's 4oD
by Arif Durrani
18 March 2013, 09:07AM
Sky customers will be able to access Channel 4's video-on-demand service, 4oD, from today at no extra charge, as the company seeks to increase the number of people connecting their Sky+ boxes to the internet.
M&C Saatchi UK's revenues rise 13% to £75.4m
M&C Saatchi UK's revenues rise 13% to £75.4m
by Maisie McCabe
18 March 2013, 09:43AM
M&C Saatchi's headline profit before tax increased by 10% year on year to £17.2m in 2012, as UK revenue rose by 13%, boosted by strong growth at DM agency Lida, the company's mobile division and new business.
Microsoft's Andy Hart moves to European role
Microsoft's Andy Hart moves to European role
by Maisie McCabe
15 March 2013, 03:35PM
Microsoft has promoted Andy Hart, general manager of its advertising and online (A&O) division in the UK, to the new position of vice-president A&O Europe, and has replaced him with its Canadian leader Owen Sagness.
Burberry hires Kaitlyn Wilkins to replace departed social media head Musa Tariq
Burberry hires Kaitlyn Wilkins to replace departed social media head Musa Tariq
by Matthew Chapman
15 March 2013, 03:30PM
Burberry has hired Kaitlyn Wilkins, a director of Ogilvy's social media business, to become its global director of social media following the departure of Musa Tariq in October.
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?
We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant free registration
 
Also in the news
Culture minister Ed Vaizey to open Media360
by Arif Durrani, 18 March 2013, 08:00AM
Channel 4 develops online research community, Tribes Live
by Maisie McCabe, 15 March 2013, 11:59AM
LBi hires Jonathan Lyon as global director of strategic insight
by Sara Kimberley, 15 March 2013, 11:21AM
Microsoft to add Wi-Fi to park benches as part of Office 365 campaign
by Echomo Efeyini, 15 March 2013, 10:50AM
Campaign Viral Chart: Nascar's Jeff Gordon takes a test drive
by Ben Hall, 15 March 2013, 09:49AM
Latest Blog Entries
Mozart vs Omelette
Steve Henry, 18 March 2013
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Greg Taylor, 18 March 2013
Jam tomorrow
Ian Moore, 17 March 2013
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Ardi Kolah, 15 March 2013
Post-script to SXSW: geeks really are taking over the world and we're all the better for it
John Owen, 15 March 2013
Flat pack hotels
Greg Taylor, 15 March 2013
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