marketing your business online: The Wall > Cutting through the hype to accelerate you social media

Thursday, 7 March 2013

The Wall > Cutting through the hype to accelerate you social media

Cutting through the hype to accelerate you social media

07 March 2013, 3:00PM

Social media, do you ever get the feeling it's everywhere? If it's not in front of you, (your screen); it's around you, (your next meeting or event will probably be organised with the support of social media activity, or perhaps someone's encouraging you to "engage" on-line too.)

Social Brands - from platforms to communities

07 March 2013, 12:13PM

In the first post in our series on Social Brands & The Future Of Marketing, we noted that, "the most successful brands don't just predict the future; they define the future on their own terms."

Advertisers to get more options as Facebook today reveals major redesign

07 March 2013, 9:30AM

Facebook is due to take the covers off a major relaunch today that will see news feeds completely revamped with new ways to filter posts into different strands as well as more image based ads.

The real measure of social media success is: how does it help my business?

06 March 2013, 9:34PM

The worst thing about social media is not being unable to measure it – in fact there is arguably too much to measure.

Likes, retweets, favourites, new fans, members, comments, complaints... it's a long list.

Apple meets with Beats as Dr Dre firm plans to rival Spotify in music streaming

06 March 2013, 3:06PM

Apple has reportedly held talks with Beats Electronics, the headphones firm founded by hip-hop producer Dr Dre and Jimmy Iovine, about its new music streaming service for which it this week raised $60m.

Welcome to Google - a place where they rap and dance

06 March 2013, 2:42PM

Do you remember that time when staff at Spaient Nitro made a promotional rap video that was so awful and took so much flack that the digital agency took it down? Of course you do. The agency, which started trending on Twitter, made the situation worse by deleting every negative comment on Facebook.

'The Next Big Thing' vs. 'The Laws of Physics' - How Samsung won me over

06 March 2013, 12:04PM

I had the luxury of a long break in December during which I went to a friend's wedding in the Himalayan foothills.

When distracted by the stunning scenery, a light fingered passerby made away with my unattended purse. Luckily it had been emptied of passport and wallet the previous day, so the only real loss was my Smartphone. My pathway to friends, chronicler of past and diarist of the future, irreplaceable extension of my bionic existence – I was crushed. Well…briefly anyway.

New blogger database to give marketers access to thousands of blogs

06 March 2013, 11:08AM

A new database of bloggers who have opted in to hear from brands and marketers has been launched. This is undoubtedly a good idea that could have a positive impact for marketers looking to do blogger outreach well.

How to make real-time creativity count

06 March 2013, 10:00AM

The Super Bowl, the Brit Awards and the Oscars have acted as honeypots for brands seeking to ride the real-time zeitgeist in recent weeks.

There has been some truly inspired activity, like the now infamous Oreo tweet during the Super Bowl blackout. But there have been many more half-baked efforts that fail to be embraced by social communities or to add any real value to the brand involved. This can lead to a whole lot of wasted time and energy that does a brand's reputation more harm than good.

Pinterest vs Flickr - the battle for photo dominance

06 March 2013, 9:26AM

In services like Pinterest, Flickr, and Instagram (not to mention Facebook and Twitter,) photos have become a critical frontier in the battle for web dominance, particularly in the social space.

While Instagram is dominating in mobile, an interesting war is raging between Yahoo’s Flickr, and online pinboard Pinterest. They may different style services, but fundamental comparisons can be made, and are very revealing about the directions the web is going in.