Wednesday, 6 March 2013

Digital AM - IPC and PeerIndex, Hotwire, Twitter, Ed Vaizey

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IPC and PeerIndex create Social Catalyst to boost commercial partnerships
IPC and PeerIndex create Social Catalyst to boost commercial partnerships
by Arif Durrani
06 March 2013, 08:48AM
IPC Advertising has launched Social Catalyst, a product designed to amplify the messages of commercial partners across Twitter, Facebook, LinkedIn and Quora, in addition to other blogs and websites.
Hotwire UK chief Drew Benvie and MD Giles Peddy exit agency
Hotwire UK chief Drew Benvie and MD Giles Peddy exit agency
by Lynsey Barber
05 March 2013, 05:46PM
Hotwire's UK chief executive, Drew Benvie, and deputy managing director Giles Peddy are exiting the agency in separate moves.
When trouble brews, marketers ignore social-media at their peril
When trouble brews, marketers ignore social-media at their peril
by Gordon MacMillan
06 March 2013, 09:00AM
One of the strangest aspects of the continuing horsemeat crisis has been the silence of some of the Twitter accounts and other social feeds of the retailers who have found themselves at the centre of the widening scandal.
How Twitter won the social battle for media
How Twitter won the social battle for media
by Gordon MacMillan
06 March 2013, 08:00AM
Polis, the journalism think-tank at the LSE, has published an in-depth report looking at the value of social media to journalism, specifically public service broadcasting, and it highlights how Twitter has come to dominate news.
Exam time: test out your social media skills
Exam time: test out your social media skills
by
06 March 2013, 08:00AM
Take the online social media exam that puts your online stature to the test.
Vaizey hails 'world leader' UK as broadband rollout continues
Vaizey hails 'world leader' UK as broadband rollout continues
by Arif Durrani
06 March 2013, 09:14AM
Ed Vaizey, the creative industries and telecommunications minister, praised the UK for being a "world leader" online, as investment in broadband continues to create new opportunities.
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?
We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant free registration
 
Also in the news
Hearst hires Microsoft's Stephen Edwards for digital role
by Louise Ridley, 05 March 2013, 12:54PM
Thorpe Park appoints AnalogFolk
by Ian Darby, 05 March 2013, 12:09PM
XoJane founder and Say Media launch bold beauty site
by Staff, 05 March 2013, 09:43AM
Unilever reappraises approach as in-store promotions beat social-media ROI
by John Reynolds, 05 March 2013, 08:00AM
BlackBerry opts against Lewis Hamilton ad campaign
by Matthew Chapman, 05 March 2013, 08:00AM
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