| Latest news | |  | | | | | SodaStream has backed down from the threat of taking legal action against Clearcast after the regulator banned the broadcasting of its global "SodaStream effect" global ad, citing high legal costs and the "protracted nature of the process". | | |  | | | | | Take the online social media exam that puts your online stature to the test. | | |  | | | | | Polis, the journalism think-tank at the LSE, has published an in-depth report looking at the value of social media to journalism, specifically public service broadcasting, and it highlights how Twitter has come to dominate news. | | |  | | | | | Crown Paints has appointed PHD to handle its £1.5m UK and Ireland media planning and buying business. | | |  | | | | | Hearst Magazines UK has appointed Microsoft ad executive Stephen Edwards to the new role of group digital sales director. | | |  | | | | | Ikea is set to split with Cake as the furniture giant pushes for better integration across its UK PR and marketing activity. | | |  | | | | | The Advertising Standards Authority is making a stand against estate agents and property websites with a ruling that will force full disclosure of previously hidden fees. | | |  | | | | | Ed Vaizey, the creative industries and telecommunications minister, praised the UK for being a "world leader" online, as investment in broadband continues to create new opportunities. | | |  | | | | | WPP has confirmed it is going to merge OgilvyAction, its shopper-marketing agency, with its digital agency G2, as reported in Campaign last week. | | |  | | | | | Hotwire's UK chief executive, Drew Benvie, and deputy managing director Giles Peddy are exiting the agency in separate moves. | | | | | Promotion:[Live webcast:]Social Media: 7 Steps To Empower Your Employees | 
| How can you manage social media internally? Brand Republic’s webcast will reveal a 7 step guide to putting social at the heart of you organisation – secure your free place here | | | | | | Opinion | |  | | | | | I once asked an ad creative to write a couple of paragraphs about a piece of work he was very proud of. We needed a pithy summary of the ad: 200-odd words, maybe less. And we needed our couple of paragraphs within 48 hours: a luxurious amount of time... | | |  | | | | | Far from sparking a national debate, the Andrex 'scrunch or fold' campaign appears to have united - and perplexed - most observers. | | |  | | | | | "Behold the sun king?" Justin King addressed the Wacl dinner earlier this week. | | |  | | | | | In an era of declining print sales, Chris Blackhurst knows advertising will play a major role in the future prospects of the restructured Independent. By Arif Durrani. | | |  | | | | | As consumers grapple with the emotional fallout of the recession, brands can no longer merely say they are responsible, they must show it in every facet of their business, writes David Benady. | | |  | | | | | Recession-hit, stay-at-home consumers are embracing the 'joy of missing out' by shunning what brands want them to do and focusing on their personal priorities in life, writes Nicola Kemp. | | |  | | | | | Route, the out of home measurement system formerly known as Postar, provided a truly eye-opening example of big data in action at its launch today, Glen Wilson, managing director of Posterscope, explains. | | | | | Intelligence | |  | | | | | Problem-solving, rather than novelty, innovations were the order of the day at Mobile World Congress 2013. By James Connelly. | | |  | | | | | Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms. | | | | | | | Latest jobs | | | Regional Manager | | Recruiter Heineken UK Ltd | | Salary Competitive salary & benefits | | Location South East England | | | | | Account Director | | Recruiter Gemini Search | | Salary £50000 - £60000 per annum | | Location City of London | | |  | | |
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