The Wall - How Twitter won the social media battle for journalism

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list How Twitter won the social media battle for journalism 05 March 2013, 3:44PM Polis, the journalism think-tank at the LSE, has published an in-depth report looking at the value of social media to journalism, specifically public service broadcasting, and it highlights how Twitter has come to dominate news. Twitter Kills off TweetDeck apps to focus on the web 05 March 2013, 2:47PM In a blog post Twitter has announced that it is to discontinue support for TweetDeck’s trio of non-web apps, TweetDeck for iPhone, Android and AIR, and that afterwards these clients will be pulled from their app stores and stop working shortly after that. Targeting ads to consumers using new mobile phones 05 March 2013, 2:28PM If your business is selling mobile-related products (ringtones, games, apps, accessories and so on), you probably want to reach consumers when they've just bought a new mobile phone. They'll still be excited about what it can do, and are more willing to try new stuff. Facebook Graph Search and Traditional SEO: Better Together? 05 March 2013, 9:54AM Recently, Facebook announced its new graph search tool, which allows users to search through interests, locations and recommendations of Friends and connections. While some may be heralding this as a threat to Google or a sign that Facebook will soon dominate in search, it is by no means the end-all and be-all. Marketers should think of graph search as a new tool to better reach their audience - one that needs to be employed with existing SEO practices rather than working in competition. TOWIE is the most tweeted about programme on Twitter - 7 TV engagement patterns 04 March 2013, 3:10PM What do you think is the most tweeted about programme on British television right now? You might be surprised to learn that it is ITV’s reality soap ‘The Only Way is Essex’ or TOWIE as it is better known to its fans. TopShop is fashion's most social high street brand 04 March 2013, 11:36AM TopShop has been revealed as fashion’s most social media savvy high street brand, according to a London Fashion Week study. The report looked at River Island, TopShop and Whistles. While TopShop was by far the most social brand it was River Island and its celebrity hook-up with Rihanna that ensured it accounted for three times more buzz than rival TopShop. Facebook algorithm stops people seeing content they subscribe to - unless brands pay 04 March 2013, 11:12AM High profile Facebook users are growing increasingly frustrated at what they see as the social network gaming the system in order to encourage people to pay to promote their content. It comes after changes throughout 2012 to Facebook’s EdgeRank algorithm, which dictates what brand content appears in followers feeds. The Future of Marketing and Social Brands 04 March 2013, 10:21AM The most successful brands don't just predict the future; they define the future on their own terms. To that end, we've developed Social Brands & The Future Of Marketing - a series of provocations designed to help you shape your brand's vision of the future, and to start bringing that vision to life today. With 200 million members LinkedIn is now valued at more than $18 billion 03 March 2013, 10:22AM As we reported in January LinkedIn revealed it had hit a significant milestone as it passed the 200 million-member mark. Of those 200 million more than 11 million members are in the UK, a similar number are in Brazil, and 74 million are in the US. It is far smaller than Facebook and Twitter, but quietly the professional social network is attracting very positive numbers. Not only are its membership numbers shooting up, but so is its value. How to be good at social media without having to try [infographic] 01 March 2013, 2:48PM Having read as much about social media as we know you have you will be well aware that you’re often given an awful lot of different advice about what works best in social and what doesn’t. This infographic isn’t by any means a by all and end all, but it does put down some key techniques, key tools, good advice on the kind of tweets you might like to send and suggestions of soical media templates to follow all in one handy place. Enjoy. BR Insight Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast) In an age where social media and brand image are irrevocably linked, org... Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast) Certain elements of CSR have slipped down marketing and sustainability a... New Rules for Online Advertising: Are You Compliant? (Webcast) New rules from the UK Committee on Advertising Practices (CAP) covering ... 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